Maryann Javier, Author at WSL

70 Million Gen Z Are Coming! What Retailers Should Know

May 1, 2024March 12, 2024 by Maryann Javier

Main banner for 70 Million Gen Z are Coming blog featuring diverse group of smiling young adults

Gen Z is the second-largest population in the U.S., and every day millions become consumers. We analyzed our latest How America Shops® reports to learn just what motivates these shoppers most. We then pulled our insights into five activations that retailers and brands will find relevant. For The Youngest Generation, Gen Z Sure Gets Around ... Read more

Population Shifts Are Playing Out Across Categories

May 1, 2024February 27, 2024 by Maryann Javier

Population Shifts Across Categories blog main banner

Welcome to the new American household, with fewer kids, more singles and a LOT of Boomers. The traditional U.S. home is undergoing dramatic changes, but how is it playing out in the shopping trip? We used our How America Shops® research to learn how these changes are playing out across several categories. Are Retailers and ... Read more

Can Retail Pharmacies Bring Back the Magic?

February 8, 2024February 8, 2024 by Maryann Javier

Can Pharmacies Bring Back the Magic blog main banner with images of Holland & Barrett store and consultation room flowing out of open gift box

Retail pharmacy is facing a massive challenge. They are expected to provide relevant, hands-on and technology-based solutions for their customers. Yet a surge in vaccine and self-care demands has caused more shoppers to crowd the pharmacy counter. The resulting wait, paired with the ease of finding wellness answers online, is raising the bar – and ... Read more

Retail Safari® 2023 Wrapped: 5 Hot Trends to Watch for the Future

February 8, 2024January 23, 2024 by Maryann Javier

Retail Safari 2023 Wrapped Blog main banner

High-price workarounds, small formats that deliver big and hidden pearls of joy. These are among the five big themes our WSL scouts discovered on their Retail Safari® treasure hunts in 2023. Learn how Popshelf, Air Jordon’s World of Flight, Rouse’s Market and others took on innovation in their own ways. Is Your Store or Website ... Read more

Temperature Check! How Ready Is Retail to Maximize ‘Sick Season’?

January 23, 2024January 9, 2024 by Maryann Javier

Six in 10 shoppers told us that rising Covid rates, flu and the risk of contamination will change how they shop. So, retailers with pharmacies should be prepared for the vaccine-related needs of shoppers. We surveyed how the “sick season” will influence consumers across age groups and are sharing the instructive results to benefit retailers ... Read more

Prepare for 2024 Now, With These 6 WSL Retail Trends

May 1, 2024December 26, 2023 by Maryann Javier

2024 Predictions Blog banner featuring numbers 1 through 6 with images depicting the predictions

With tighter spending everywhere around us, consumer preferences in 2023 will shape the retail in 2024 and beyond. We dove into our proprietary How America Shops® surveys of the past year and found six ways how consumer trend changes will more prominently influence retail and brand strategies in 2024 – and beyond. Are Your Shoppers ... Read more

Retail’s Missed Opportunity in Men’s Wellness

December 22, 2023December 12, 2023 by Maryann Javier

Nearly one-third of all adult men seek wellness remedies for gender-specific ailments. Yet there is no easy-to-find, dedicated men’s wellness section in many stores. For our latest How America Shops® survey, we asked men which health conditions they have researched. Their responses, and the differences between pro-active health-conscious younger men versus men older than 40, ... Read more

70% of Shoppers Face Locked-Up Goods. Here’s What They Think

May 1, 2024November 28, 2023 by Maryann Javier

Shoppers Face Locked Up Goods blog banner featuring collage of locked product cases and an impatient customer leaning on a shopping cart

Major retailers, including Target, Walmart, CVS and Walgreens, have been locking up categories of products behind theft-proof barriers. But their efforts to prevent theft might cost more than the shrink they’re trying to prevent. Our new How America Shops® research into product lock-downs, and how different generations respond, reveals the breaking points. Here’s How To ... Read more

December Holidays Face Deflated Spending. Why and What to Do

November 14, 2023November 3, 2023 by Maryann Javier

Blog banner featuring frowning piggy bank tied in string lights with financial icons in background

In our latest How America Shops® survey, many gift givers said their budgets for this year’s December holidays are smaller than last year’s. So they are looking for better-than-good deals. Our latest research factors in the culprits behind shrinking holiday budgets, and shares how retailers can help consumers give, without giving up too much. If ... Read more

Walking the Talk of the New Inclusion

November 24, 2023November 1, 2023 by Maryann Javier

Walking the Talk of New Inclusion blog banner featuring colorful collage of Lowe's Livable Home, zip-up shoes, The Joy Project, and down-syndrome Barbie

Just a few years ago, being inclusive in retail meant recognizing non-binary consumers and those with “differently shaped” bodies. But to be fully inclusive, retailers and brands will have to embrace a much wider spectrum of differences, some of which we can’t even see. Our scouts have been researching the new inclusion, and uncovered several ... Read more

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