older shoppers

Beauty Shines Bright Amid Uncertain Backdrop at Cosmoprof North America

by
By James Manso, JULY 30, 2024 || A Publication of WWD [Women’s Wear Daily] Despite larger societal factors giving pause, beauty industry leaders at Cosmoprof North America shared a cautiously sunny outlook on the sector's performance. As the beauty industry gathered at Cosmoprof North America in Las Vegas last week, the pervading outlook was optimistic, ... Read more

Dove Proves Beauty Never Gets Old

by
By Faye Brookman, AUGUST 21, 2024 || A Publication of CEW In its latest campaign, Dove’s Real Beauty puts the spotlight on ageism. In its 20-year history, Dove’s Real Beauty campaigns have hit upon issues targeting youthful consumers, from body positivity to the impact of social media on self-esteem. Over the years I’ve shared these ... Read more

Older Consumers Worth Wooing

by
Older Consumers Worth Wooing blog banner
By Scot Meyer, JULY 8, 2024 || A Publication of MMR [Mass Market Retailers] Forward-looking retailers and suppliers rightly focus on the needs and wants of Millennials and members of Gen Z, who are critical customers now and (together with the preteens and teens of Generation Alpha) represent the future. But anyone ignoring baby boomers ... Read more

Is Physical Retail Losing Out On Health for Women?

by
Health for Women blog banner featuring older women browsing in store and online feminine products
Retailers, are you talking to your customers about sexual health, menopause and menstruation? More women expect to find products to manage the symptoms of these conditions in the store, thanks to online brands dedicated to formerly “taboo” women’s health topics. The trick for retailers and brands is learning where to place and how to market ... Read more
? ?

Our website uses cookies to improve your browsing experience. By using our site you agree to the use of cookies.

Our website uses cookies

OK

Thank you for your message.

Your message has been received and we will be contacting you shortly to follow-up. If you would like to speak to someone immediately feel free to give us a call.
212 . 924 . 7780

    Subscribe to our Shopper, Retail Trends and Research Insights.

    *All fields are mandatory.

    You can manage your subscriptions and unsubscribe at any time.

    Thanks for signing up!

    Check your inbox for an email from info@wslstrategicretail.com. Make sure to check your spam folder and add us to your Safe Senders list. Please allow up to 48 hours for the messages to come through.

    Have Questions?

      Tell us a bit about you.

      You will receive an email with the download link shortly. Check your spam folder if you don't see it.

      Thank you. Check your inbox.

      Check your inbox to find your download link. Please be sure to check your spam folder if you can't find it.
      Contact us for questions: 212 . 924 . 7780

        How can we help you?

        Thank you for your message.

        Your message has been received and we will be contacting you shortly to follow-up. If you would like to speak to someone immediately feel free to give us a call.
        212 . 924 . 7780