Shopper Trends Archives - Page 3 of 9

The Next Frontier in Retail Strategy: Planned Disruption

November 24, 2023February 6, 2023 by WslAdmin

Planned Disruption blog banner featuring Report cover and three images of 2023 retail shopper trends

Massive disruption in where shoppers buy is underway, but in WSL’s new report, “Planned Disruption,” we help you make sense of it so you can meet consumer expectations and create your strategic plan. WSL surveyed consumers across the country to learn how they are discovering new products using new channels, like the metaverse and social ... Read more

The Biggest Consumer Shopping Trends of 2023

February 6, 2023January 30, 2023 by WslAdmin

2023 Trends blog banner featuring collage of shoppers and new trends such as metaverse, drive thru shopping, and innovative self-checkouts

WSL has been following the path of consumer shopping for decades. And through 2022, shoppers led us on a more focused, lifestyle-specific retail trip. To prepare for 2023, we culled through our How America Shops® and Retail Safari® market research, and zeroed in on seven big trends that predict what’s next for retail. Some will ... Read more

Retail Breaks Rules to Follow Shoppers Into the Holidays

November 24, 2023December 5, 2022 by WslAdmin

Blog banner featuring red background with female and male shoppers smiling with several shopping deal coupons floating around them

Retailers are barreling into the height of holiday shopping season, and many are following a new playbook, from Black Fridays that jump the gun to secret sales for reward members. Retailers and brands are following the shoppers wherever they want to go, and getting good at the game. This Holiday Season, Retailers Follow Shoppers, Not ... Read more

The Reimagined Store Won’t Make You Stay. Unless You Want To

November 24, 2023November 1, 2022 by WslAdmin

Retail Reimagined, inclusive displays, customizable clothes, curated products thumbnail

New themes are emerging in today’s more innovative stores, including some of the most traditional chains we shop. WSL’s researchers compare trips to our neighborhood Walmart and Target stores with those from our recent Retail Safari® tours to learn how different retailers are meeting what matters most to shoppers now. Do Stores No Longer Want ... Read more

New from WSL: Winning Shoppers During Holiday Price Fright

February 7, 2023October 12, 2022 by WslAdmin

Up to 25% of all shoppers plan to spend less on major holiday purchases this year, our latest How America Shops® survey shows. However, they don’t want to be Grinches about it. Many shoppers are trying to balance their budgets while finding ways to save the season. Here is how they plan to do it, ... Read more

Shoppers Say: “Inflated Prices Are Here to Stay”

November 24, 2023October 11, 2022 by WslAdmin

Our latest How America Shops® research shows a significant gain in the share of shoppers cutting back on spending, but more surprising is how many expect prices to stay high, even if inflation recedes. Shoppers know the cost of operating stores and transporting goods has gone up, as well as (and especially) employee pay. Has ... Read more

Shoppers are Lonely, Anxious. Retail Therapy is a Solution

November 24, 2023September 26, 2022 by WslAdmin

Despite their pursuit of wellness, more shoppers are experiencing new, and unexpected, health issues like loneliness, WSL research shows. Some retailers have been incorporating social environments in their physical stores as a way to reintroduce facetime, but is it enough for shoppers, and what is the role of brands? Shoppers are Lonely. Retail Can Help. ... Read more

Amazon Style’s Phygital Store: What It Means Beyond Apparel

November 24, 2023September 14, 2022 by WslAdmin

Will Amazon’s first phygital clothing store, Amazon Style, encourage a shakeup in other CPG categories? We know from covering retail for decades that what starts in one category extends to other, unexpected areas, so we sent our retail scout to explore. Here’s what she learned. Amazon Is Ready to Restyle Retail, Again The premier of ... Read more

Dollar Chains are Setting New Standards in Happy Shopping

November 24, 2023August 25, 2022 by WslAdmin

What can shoppers get for $1 to $5? An experience that’s happy, attractive and digital. These are the words that describe today’s dollar chains, and their creative value-priced sister chains. Our latest Retail Safari® explores several of the latest efforts by this burgeoning sector, from Dollar General to Five Below. It’s Not About the Dollars, ... Read more

Help Millennials With Inflation and Bond Long-Term

November 24, 2023July 26, 2022 by WslAdmin

Millennials are the single largest shopping group to find themselves struggling due to high prices – nearly half tell us they find it hard to both pay the essential bills and buy more than the basics. Our research reveals unique characteristics of this age group that present four opportunities for improved loyalty and sales. Millennial ... Read more

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