beauty Archives - Page 2 of 6

Beauty’s Big Brand Opportunity Is Older than 50

November 24, 2023June 1, 2023 by WslAdmin

Beauty Over 50 Blog banner featuring three older women smiling with shopping bags

Sure, there is a high number of Gen Z and Millennials buying cosmetics and skin care products. But the smart beauty brands are looking at a different figure when catering to 50+ women, which includes Gen X – their trillions of dollars in spending power. Our How America Shops® research breaks down beauty by age. ... Read more

Gen Alpha’s Influence Is Taking Hold at Retail

May 10, 2023April 20, 2023 by WslAdmin

Gen Alpha blog banner featuring three Gen Alpha teens and their interests

WSL has long advised that to know the shopper, you have to follow the shopper. And today, many of those shoppers are following someone in very small shoes. Gen Alpha, the oldest of whom are just approaching 14, have outsized influence as consumers. These brands and retailers are responding, with formats just for the Gen ... Read more

Gen Z and Millennials Pave New Retailer Trends in WELLness

February 6, 2023November 14, 2022 by WslAdmin

Teladoc, Fitness Training, Gen Z, and Fitness Apps Banner

We asked shoppers which health conditions they are managing most today, then broke the responses down by generations. The results: members of Gen Z and Millennials are dealing with a range of unpredicted wellness issues. And they’re not all are turning to traditional physicians. Retailers, get in front of this – now. Millennials or Gen ... Read more

The Reimagined Store Won’t Make You Stay. Unless You Want To

November 24, 2023November 1, 2022 by WslAdmin

Retail Reimagined, inclusive displays, customizable clothes, curated products thumbnail

New themes are emerging in today’s more innovative stores, including some of the most traditional chains we shop. WSL’s researchers compare trips to our neighborhood Walmart and Target stores with those from our recent Retail Safari® tours to learn how different retailers are meeting what matters most to shoppers now. Do Stores No Longer Want ... Read more

Why Gen X Could Be Beauty’s Biggest Consumer Base

July 24, 2023October 24, 2022 by WslAdmin

By Emily Dougherty, October 21, 2022 || BeautyInc. - A Publication of WWD Women over the age of 50 have been routinely ignored by marketers for decades. Now, though, healthier and wealthier than any generation of women before them, Gen X is coming resolutely into focus. As American women age, they start feeling invisible and undervalued. This ... Read more

Maesa Launches Itk Skin Care Brand With TikTok Stars Brooklyn, Bailey McKnight

January 10, 2023August 25, 2022 by WslAdmin

By James Manso on August 19, 2022 || BeautyInc. - A Publication of WWD TikTok creators Brooklyn and Bailey McKnight's new Gen Z skin care brand Itk is launching Monday in an exclusive partnership with Walmart as the retailer bids on younger, digitally native consumers. With Gen Z street cred on one hand and brand-building prowess ... Read more

Choosing the Right Wellness Products Is Exhausting

November 24, 2023July 13, 2022 by WslAdmin

Complicated wellness products collage banner

Retailers and brands have responded enthusiastically to the shoppers’ preference for more wellness in their everyday products, with healthier options in food, personal care, beauty and health categories. But when the aisles deliver overwhelming choices, often with competing wellness promises on every shelf, has it become too much of a good thing? We have four ... Read more

Retail Health Care Can Be The Center of WELLness

December 13, 2022February 21, 2022 by WslAdmin

Virtual doctors and retail clinics banner

During the pandemic, shoppers started turning to retail health clinics to meet rising demand for quick-and-easy WELLness services. Now, their retail expectations have evolved to include convenient health care treatment. This is especially opportunistic for retail clinics and pharmacies, but is the store missing the script? Are You Treating Your Shoppers to the WELLness They ... Read more

Livestreaming in the U.S.A.? Learnings from China

February 7, 2023February 4, 2022 by WslAdmin

From Nordstrom to Petco, a blend of merchants hosted livestream shopping events in 2021, and the U.S. livestream sales were estimated to reach $11 billion by year’s end. Yet just 16% of U.S. shoppers purchased from livestreams in 2021, our How America Shops® research shows. In China, two-thirds of consumers said they bought something via ... Read more

Gen Z is Waiting for You. Are You Coming?

December 13, 2022January 6, 2022 by WslAdmin

Gen Z girls shopping and smartphone with social media icons collage

If retailers and brands want to keep the lucrative, tech-raised shoppers of Gen Z, they need to come all the way to them. Due to technological imprinting, Gen Z’s innate expectations as shoppers far exceed those of other generations, and it presents new challenges, our How America Shops® research shows. So, here are the opportunities. ... Read more

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