The Infinite Store Inside a Small Format

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For our latest Retail Safari® excursions, our scouts visited several new retail concepts that meet the consumer’s preference for a quick trip but with innovative merchandising and experiential perks. What each of these store formats has in common: a small footprint where consumers can shop fast. Here’s what they get right about consumer expectations. Retail ... Read more

The Future of Wellness in Retail: 6 Trends

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Good-health practices – including wellness products, services and treatments – are now a staple of many retail formats, and consumers are increasingly taking them for granted. We looked back at our WELLness research of the past year to see what The Future of Wellness holds. Following are our five predictions. Retail Wellness is Healthier Than ... Read more

The Next Frontier in Retail Strategy: Planned Disruption

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Massive disruption in where shoppers buy is underway, but in WSL’s new report, “Planned Disruption,” we help you make sense of it so you can meet consumer expectations and create your strategic plan. WSL surveyed consumers across the country to learn how they are discovering new products using new channels, like the metaverse and social ... Read more

The Biggest Consumer Shopping Trends of 2023

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WSL has been following the path of consumer shopping for decades. And through 2022, shoppers led us on a more focused, lifestyle-specific retail trip. To prepare for 2023, we culled through our How America Shops® and Retail Safari® market research, and zeroed in on seven big trends that predict what’s next for retail. Some will ... Read more

Retail Breaks Rules to Follow Shoppers Into the Holidays

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Retailers are barreling into the height of holiday shopping season, and many are following a new playbook, from Black Fridays that jump the gun to secret sales for reward members. Retailers and brands are following the shoppers wherever they want to go, and getting good at the game. This Holiday Season, Retailers Follow Shoppers, Not ... Read more

Maesa Launches Itk Skin Care Brand With TikTok Stars Brooklyn, Bailey McKnight

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By James Manso on August 19, 2022  ||  BeautyInc. -  A Publication of WWD TikTok creators Brooklyn and Bailey McKnight's new Gen Z skin care brand Itk is launching Monday in an exclusive partnership with Walmart as the retailer bids on younger, digitally native consumers. With Gen Z street cred on one hand and brand-building prowess ... Read more

Dollar Chains are Setting New Standards in Happy Shopping

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What can shoppers get for $1 to $5? An experience that’s happy, attractive and digital. These are the words that describe today’s dollar chains, and their creative value-priced sister chains. Our latest Retail Safari® explores several of the latest efforts by this burgeoning sector, from Dollar General to Five Below. It’s Not About the Dollars, ... Read more

The New Frontier in Wellness: We’ll Help You Find Your Place

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WSL’s upcoming How America Shops® report on the future of WELL starts with emerging conditions shoppers are treating, bolder categories that are “out of the pantry,” faster services and a shift in trust and treatment. The dilemma is that as more categories have launched healthier choices, the Next WELLness Frontier is cluttered and harder for ... Read more

Choosing the Right Wellness Products Is Exhausting

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Retailers and brands have responded enthusiastically to the shoppers’ preference for more wellness in their everyday products, with healthier options in food, personal care, beauty and health categories. But when the aisles deliver overwhelming choices, often with competing wellness promises on every shelf, has it become too much of a good thing? We have four ... Read more

Meet the Struggling Shopper – It’s Not Who You Expect

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Nearly two-fifths of adult shoppers are having trouble buying the basics while covering their bills, our latest shopper research shows. This may be expected, due to a price crisis, but what we didn’t expect was the broad scope of their demographics. Retailers and brands, meet what may be the greatest challenge of 2022: The Struggling ... Read more

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