Vitamins Archives

Population Shifts Are Playing Out Across Categories

March 12, 2024February 27, 2024 by Maryann Javier

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Welcome to the new American household, with fewer kids, more singles and a LOT of Boomers. The traditional U.S. home is undergoing dramatic changes, but how is it playing out in the shopping trip? We used our How America Shops® research to learn how these changes are playing out across several categories. Are Retailers and ... Read more

Retail’s Missed Opportunity in Men’s Wellness

December 22, 2023December 12, 2023 by Maryann Javier

Nearly one-third of all adult men seek wellness remedies for gender-specific ailments. Yet there is no easy-to-find, dedicated men’s wellness section in many stores. For our latest How America Shops® survey, we asked men which health conditions they have researched. Their responses, and the differences between pro-active health-conscious younger men versus men older than 40, ... Read more

Choosing the Right Wellness Products Is Exhausting

November 24, 2023July 13, 2022 by WslAdmin

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Retailers and brands have responded enthusiastically to the shoppers’ preference for more wellness in their everyday products, with healthier options in food, personal care, beauty and health categories. But when the aisles deliver overwhelming choices, often with competing wellness promises on every shelf, has it become too much of a good thing? We have four ... Read more

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