How to Make Shopping an Experience – Category By Category

Retail 5.0 Technology and adult shoppers banner
Yes, we live in an omni-shopping world, but the store is still part of it. In November 2021 we reported that two-thirds of shoppers went into the store to shop after picking up their online orders; 78% chose to go to the store when they felt energized and upbeat, and half said it was easier ... Read more

The Role of the Store in Retail 5.0 Research Report

Digital connections overlaid on shoppers at the mall banner
The self-serve store has not changed since the 1950s. Tweaks have been made but the basic format of walking the aisles, squinting at the shelves to find the right item, and then waiting in line to pay has not changed in 3/4 of a century. The pandemic has drawn retailers’ attention to honing online ordering ... Read more

How 3 Big Retailers Link Sustainability to the New WELLness

Recycling and sustainability retail banner
For many shoppers, wellness doesn’t end with their minds and bodies; it extends to the entire planet – the air they breathe, the water they drink and the open spaces and oceans that surround them. Our research shows that more shoppers expect companies to accept more responsibility for sustainability. Here are examples of how Dick’s ... Read more

New WSL Research: Shoppers Cutting Back, Not Doing Without

Rising Prices Everywhere Report Banner featuring upward diagonal arrows overlaid on collage of shoppers
Our just-released How America Shops® survey synthesizes what shoppers told us about how they are responding to rising prices, and it’s more positive than you might think. Read on to learn where they are trading down on brands, the stores they are willing to sacrifice and the savvy ways they are holding off across categories ... Read more

Is This Latest Pharmacy Trend an Opportunity, or a Threat?

Retail clinics, pharmacy, and virtual doctor collage
As pharmacists became distracted by other tasks that took them out-of-sight from behind the counter, shoppers increasingly turned to more accessible sources for advice. Our How America Shops® research explores the growing acceptance of online pharmacies, which challenge retailers to find their way back to their Rx shoppers. Shoppers Want Wellness Advice, But They Won’t ... Read more

Retail Health Care Can Be The Center of WELLness

Virtual doctors and retail clinics banner
During the pandemic, shoppers started turning to retail health clinics to meet rising demand for quick-and-easy WELLness services. Now, their retail expectations have evolved to include convenient health care treatment. This is especially opportunistic for retail clinics and pharmacies, but is the store missing the script? Are You Treating Your Shoppers to the WELLness They ... Read more

Livestreaming in the U.S.A.? Learnings from China

TaoBao Livesteaming Collage
From Nordstrom to Petco, a blend of merchants hosted livestream shopping events in 2021, and the U.S. livestream sales were estimated to reach $11 billion by year’s end. Yet just 16% of U.S. shoppers purchased from livestreams in 2021, our How America Shops® research shows. In China, two-thirds of consumers said they bought something via ... Read more

Gen Z is Waiting for You. Are You Coming?

Gen Z girls shopping and smartphone with social media icons collage
If retailers and brands want to keep the lucrative, tech-raised shoppers of Gen Z, they need to come all the way to them. Due to technological imprinting, Gen Z’s innate expectations as shoppers far exceed those of other generations, and it presents new challenges, our How America Shops® research shows. So, here are the opportunities.  ... Read more

What’s On Trend For Retail In 2022? Here Are 5 Predictions

Trendy modern grocery store with QR codes banner
By Bryan Pearson on December 3, 2021  ||  Forbes If the past two years have taught the retail industry anything, it’s to meet the unexpected, eye-to-eye, with more of the unexpected.  Unexpected as in surprising channels, unpredictable brand partnerships and even a dose of the expected. Because consumer desires have not changed; they still want shopping to ... Read more

The Clock is Ticking on Livestreaming and D2C. Are You In?

Young woman live steaming makeup products on social media banner
How America Shops® surveys of thousands of shoppers and our most recent study reveal nearly half of young consumers have already purchased directly from a brand. We dug deeper into the implications of direct-to-consumer trips, including livestreaming, and discovered a territory rich in retail opportunities. We share examples, here. The Newest Channel in Retail is ... Read more

Thank you for your message.

Your message has been received and we will be contacting you shortly to follow-up. If you would like to speak to someone immediately feel free to give us a call.
212 . 924 . 7780

    Subscribe to our Shopper, Retail Trends and Research Insights.

    *All fields are mandatory.

    You can manage your subscriptions and unsubscribe at any time.

    Thanks for signing up!

    Check your inbox for an email from info@wslstrategicretail.com. Make sure to check your spam folder and add us to your Safe Senders list. Please allow up to 48 hours for the messages to come through.

    Have Questions?

      Tell us a bit about you.

      You will receive an email with the download link shortly. Check your spam folder if you don't see it.

      Thank you. Check your inbox.

      Check your inbox to find your download link. Please be sure to check your spam folder if you can't find it.
      Contact us for questions: 212 . 924 . 7780

        How can we help you?

        Thank you for your message.

        Your message has been received and we will be contacting you shortly to follow-up. If you would like to speak to someone immediately feel free to give us a call.
        212 . 924 . 7780