gen Archives - WSL Strategic Retail

Gen Z and Millennials Pave New Retailer Trends in WELLness

February 6, 2023November 14, 2022 by WslAdmin

Teladoc, Fitness Training, Gen Z, and Fitness Apps Banner

We asked shoppers which health conditions they are managing most today, then broke the responses down by generations. The results: members of Gen Z and Millennials are dealing with a range of unpredicted wellness issues. And they’re not all are turning to traditional physicians. Retailers, get in front of this – now. Millennials or Gen ... Read more

The Reimagined Store Won’t Make You Stay. Unless You Want To

November 24, 2023November 1, 2022 by WslAdmin

Retail Reimagined, inclusive displays, customizable clothes, curated products thumbnail

New themes are emerging in today’s more innovative stores, including some of the most traditional chains we shop. WSL’s researchers compare trips to our neighborhood Walmart and Target stores with those from our recent Retail Safari® tours to learn how different retailers are meeting what matters most to shoppers now. Do Stores No Longer Want ... Read more

Why Gen X Could Be Beauty’s Biggest Consumer Base

July 24, 2023October 24, 2022 by WslAdmin

By Emily Dougherty, October 21, 2022 || BeautyInc. - A Publication of WWD Women over the age of 50 have been routinely ignored by marketers for decades. Now, though, healthier and wealthier than any generation of women before them, Gen X is coming resolutely into focus. As American women age, they start feeling invisible and undervalued. This ... Read more

Shoppers are Lonely, Anxious. Retail Therapy is a Solution

November 24, 2023September 26, 2022 by WslAdmin

Despite their pursuit of wellness, more shoppers are experiencing new, and unexpected, health issues like loneliness, WSL research shows. Some retailers have been incorporating social environments in their physical stores as a way to reintroduce facetime, but is it enough for shoppers, and what is the role of brands? Shoppers are Lonely. Retail Can Help. ... Read more

Retail Health Care Can Be The Center of WELLness

December 13, 2022February 21, 2022 by WslAdmin

Virtual doctors and retail clinics banner

During the pandemic, shoppers started turning to retail health clinics to meet rising demand for quick-and-easy WELLness services. Now, their retail expectations have evolved to include convenient health care treatment. This is especially opportunistic for retail clinics and pharmacies, but is the store missing the script? Are You Treating Your Shoppers to the WELLness They ... Read more

The Human Store: How Hy-Vee, Nordstrom, Victoria’s Secret and Camp Do it

November 24, 2023November 24, 2021 by WslAdmin

Adults and their kids exploring colorful, interactive store exhibit banner

Among the reinvented retail formats we have seen that meet post-pandemic shopper expectations, few resonate as deeply as the efforts by some retailers and brands to create authentic, human experiences. What does this mean? From our recent Future Shop® podcast, WSL leaders explain what makes a “human store,” with boots-on-the-ground, Retail Safari® examples. Your Store ... Read more

Extraordinary Sustainability: 5 Retail Safari® Examples

November 24, 2023February 9, 2021 by WslAdmin

Dynamic collage of sustainability signs and interactions at beauty retailers

WSL’s research shows that shoppers have long felt sustainability is a cause worth spending more for. Now retailers are taking that value-driven purpose from ordinary to extraordinary, and driving even more shoppers toward sustainability. Here, we share five examples from our Retail Safari® tours. Shoppers Sought Sustainable Retail, Now It’s Seeking Them Sustainability is becoming ... Read more