happiness

Retail Safari® 2023 Wrapped: 5 Hot Trends to Watch for the Future

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Retail Safari 2023 Wrapped Blog main banner
High-price workarounds, small formats that deliver big and hidden pearls of joy. These are among the five big themes our WSL scouts discovered on their Retail Safari® treasure hunts in 2023. Learn how Popshelf, Air Jordon’s World of Flight, Rouse’s Market and others took on innovation in their own ways. Is Your Store or Website ... Read more

How Consumers Use Their Heads and Hearts When Shopping

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Blog banner featuring one side with a woman selecting juice and the other side with a young mother consulting her daughter on soda
Today’s post-pandemic, inflation-weary consumers aren’t just shopping for products, they’re shopping for joy. Our consumer research shows that most are balancing this joy of shopping with the need to be frugal. Brands and retailers need to learn how they can help shoppers walk that line. Are Retailers and Brands Marketing Enough Joy? It’s not a ... Read more

How America Shops® Explores: 4 Ways to Lead Shoppers to Joy

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Blog banner for 4 Ways to Lead Shoppers to Joy
The troubles of the past three years have been overwhelming, and consumers are ready to get some joy back into their lives. Joy happens in everyday experiences, including shopping, feeding the family, decorating and maintaining the home. Joy is essential to consumer feelings, confidence and loyalty. To learn the role of retail and brands, we ... Read more

WSL’s Retail Caring Scores: What Matters to Shoppers?

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Retail Caring Scores, What Matters to shoppers? Blog banner featuring african american woman smiling with eyes closed and hands over her heart
WSL asked shoppers to rate retailers based on measures that show how much they CARE about their customers in the midst of the pandemic. The results: Being cared for means keeping shoppers WELL, not just with sanitizers and masks, but encouraging the purchase of healthier choices and creating happy, low-stress experiences. When it Comes to ... Read more
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