WSL Dives Into Gen Z: The Categories & Retailers They Shop

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Retailers and brands know a lot about how Gen Z shops, generally, but what about the ways they prioritize certain categories over others? From WSL report, “Gen Z: The Next Shopper Revolution,” here are a few category insights that surprised us.  What Does Gen Z Want More, Enhanced Water or Yogurt? We’ve all been studying ... Read more

Kroger Health President Talks ‘Food as Medicine’ Strategy

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Wendy Liebmann, WSL CEO, Interviews Kroger Health President, Colleen Lindholz, on Kroger’s Health Strategy. When the supermarket giant Kroger decided to embark on its “Food as Medicine” strategy, it did not overthink it. In fact, its companywide approach is disarmingly simple, explains Kroger Health President Colleen Lindholz: It answers three basic questions with affordable solutions, ... Read more

Beauty Breaks Barriers in Health, Safety and Innovation

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Shoppers have been inspiring remarkable retail innovations across categories, but in few areas are the results as noteworthy as in beauty’s healthy, safety and digitally progressive experiences. WSL’s Virtual Retail Safari® Open Call Event, scheduled for March 11, captures the most visionary and shopper-inspired examples. Healthy Beauty is an Exercise in Getting it Right For years, ... Read more

8 Signs of the Future, Now: WSL’s “From Chaos Comes Clarity”

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WSL’s latest research shows a more defined path to 2024, and while it no doubt will lead to more normalized activities – think working and social life – retail’s road signs indicate some departures from the normal. We’ve boiled them down to eight pivotal behavioral changes and accelerations, in our latest Future Shop report, “From ... Read more

WSL’s Virtual Retail Safari® Reveal Reimagined Stores

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The year 2020 not only redefined shopping, it helped re-engineer what stores look like now. WSL Retail Safari® scouts explored some of the most forward-looking changes in the physical store. Following are concepts worth watching, from our recent tours. What Kinds of Stores are Your Shoppers Returning To? The physical store was changing long before ... Read more

What Will Stick for Retailers Post Pandemic and What Won’t

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During the months of the pandemic we have seen an acceleration of shopping behaviors that were already underway, while other more traditional practices are slipping away. One finding is clear: Retailers have proven how effectively they can adapt, and there is no going back. Keep Improving, Retail. The Bar is Rising. Just as no good ... Read more

20 New Shopper Trends Retailers Should Know for 2021

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As we look forward to a 2021 full of hope, we decided to look back on what shoppers have taught us this year, which is what retailers and brands will need to deliver next. Here are 20 of the most significant findings from WSL’s 2020 archives. Determination. In the WSL Dictionary of Retail and Shopper ... Read more

WSL’s Retail Caring Scores: What Matters to Shoppers?

Retail Caring Scores, What Matters to shoppers? Blog banner featuring african american woman smiling with eyes closed and hands over her heart
WSL asked shoppers to rate retailers based on measures that show how much they CARE about their customers in the midst of the pandemic. The results: Being cared for means keeping shoppers WELL, not just with sanitizers and masks, but encouraging the purchase of healthier choices and creating happy, low-stress experiences. When it Comes to ... Read more

Retail Clinics Need to Pick Up the Pace to Stay Relevant

Retail Clinics Need to Pick Up the Pace to Stay Relevant blog banner featuring elderly woman using telehealth on her tablet at home
Following the path to share in The Big Business of WELL, retail chains are making space for healthcare clinics, but their rollout plans are too long, and also need to account for the new dimension in healthcare: telehealth conferencing.  Retailer Health Centers are Moving at an Anemic Rate CVS and Target launched the MinuteClinic, and ... Read more

Passion for WELL Remains, 3 Tips to Capture a Booming Market

Passion for WELL Remains, 3 Tips to Capture a Booming Market blog banner featuring woman wearing mask and smiling up at the sunny sky while holding yoga mat
Shoppers may have fallen into less-healthy eating and wellness practices during the pandemic, but those wellness values are still embedded, and shoppers are getting back on track, our latest How America Shops® report shows. Here are a few tips for how brands and retailers should be marketing WELL now. The Pandemic Changed WELLness Habits, But ... Read more

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