Livestreaming in the U.S.A.? Learnings from China

TaoBao Livesteaming Collage
From Nordstrom to Petco, a blend of merchants hosted livestream shopping events in 2021, and the U.S. livestream sales were estimated to reach $11 billion by year’s end. Yet just 16% of U.S. shoppers purchased from livestreams in 2021, our How America Shops® research shows. In China, two-thirds of consumers said they bought something via ... Read more

You Want to Follow the Shopper Into 2022? Here Are Four Paths

Paths to follow shoppers into 2022 collage
As 2021 passed the baton to 2022, we at WSL reflected on all the behaviors being passed along as well, and the directions these unfolding paths to purchase will take in 2022. Then we combed through our How America Shops® research and narrowed these paths down to four practices that we deem as Retail Safari® ... Read more

Gen Z is Waiting for You. Are You Coming?

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If retailers and brands want to keep the lucrative, tech-raised shoppers of Gen Z, they need to come all the way to them. Due to technological imprinting, Gen Z’s innate expectations as shoppers far exceed those of other generations, and it presents new challenges, our How America Shops® research shows. So, here are the opportunities.  ... Read more

Gen Z Cares But Expects Retailers to Care More

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Members of Gen Z care about social issues, but they also demand that retailers and brands make sustainable, conscious consumerism easy to achieve. We pulled Gen Z responses from two How America Shops® 2021 reports and compiled the results, to reveal a telling pattern. Do You Really Know What Gen Z Cares About? WSL’s recent How America Shops® study, “The ... Read more

Brands Lose Loyalty Online

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Online grocery sales soared by 54% in 2020, creating logistical challenges, but also unintended consequences for brands. As we learn here, buying CPG online raises a loyalty concern for brands. Shoppers surveyed for WSL’s How America Shops® research said they are far more likely to switch brands online than in-store. We delve into the research the ... Read more

Beauty Breaks Barriers in Health, Safety and Innovation

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Shoppers have been inspiring remarkable retail innovations across categories, but in few areas are the results as noteworthy as in beauty’s healthy, safety and digitally progressive experiences. WSL’s Virtual Retail Safari® Open Call Event, scheduled for March 11, captures the most visionary and shopper-inspired examples. Healthy Beauty is an Exercise in Getting it Right For years, ... Read more

Beauty Spending Will Look Different in 2021

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By Allison Collins on February 26, 2021  ||  WWD “They’re calling it the she-session. That’s going to affect beauty sales, that’s going to affect the quest for value."  New year, new beauty shopping habits? For several months, industry insiders have whispered predictions of a “trade down to mass,” insinuating that consumers who have been hurt by the economic fallout from ... Read more

20 New Shopper Trends Retailers Should Know for 2021

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As we look forward to a 2021 full of hope, we decided to look back on what shoppers have taught us this year, which is what retailers and brands will need to deliver next. Here are 20 of the most significant findings from WSL’s 2020 archives. Determination. In the WSL Dictionary of Retail and Shopper ... Read more

Retail Clinics Need to Pick Up the Pace to Stay Relevant

Retail Clinics Need to Pick Up the Pace to Stay Relevant blog banner featuring elderly woman using telehealth on her tablet at home
Following the path to share in The Big Business of WELL, retail chains are making space for healthcare clinics, but their rollout plans are too long, and also need to account for the new dimension in healthcare: telehealth conferencing.  Retailer Health Centers are Moving at an Anemic Rate CVS and Target launched the MinuteClinic, and ... Read more

Passion for WELL Remains, 3 Tips to Capture a Booming Market

Passion for WELL Remains, 3 Tips to Capture a Booming Market blog banner featuring woman wearing mask and smiling up at the sunny sky while holding yoga mat
Shoppers may have fallen into less-healthy eating and wellness practices during the pandemic, but those wellness values are still embedded, and shoppers are getting back on track, our latest How America Shops® report shows. Here are a few tips for how brands and retailers should be marketing WELL now. The Pandemic Changed WELLness Habits, But ... Read more

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