13 Pet Consumer Insights That Will Surprise You!

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Pet parents are valuable shoppers in more ways than brands and retailers might realize. Our proprietary research into pet parent purchase behaviors reveals that their values as shoppers extend well beyond just the pet category. How Well Do You Really Know Your Pet Shoppers? Pet brands and retailers might know that 82 million U.S. pet-owning ... Read more

Event Spotlights Retailers’ Vital Role in Enhancing Health Care

By Scot Meyer, JUNE 17, 2024 || A Publication of MMR [Mass Market Retailers] NEW YORK — Retailers have a critical role to play in providing health care products and services in a way that is more personalized, inclusive, accessible and holistic, according to retail executives who spoke earlier this month at a WSL event ... Read more

WSL Event Explores Consumers’ Health Care Needs

By Scot Meyer, JUNE 10, 2024 || A Publication of Chain Drug Review NEW YORK — Speaking at WSL’s recent event here, CVS Health’s Erin Condon talked about how consumer expectations around health care are changing, requiring a more personalized, inclusive and holistic approach. "At the end of the day, health is about living," Condon ... Read more

9 Takeaways From WSL Strategic Retail’s Annual Health Symposium

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By Emily Burns, JUNE 06, 2024 || BeautyInc – A Publication of WWD Speakers hailed from key wellness companies including The Vitamin Shoppe, CVS Health, Kroger Health, HerMD and more. On Thursday, WSL Strategic Retail hosted its annual health symposium, this year titled “Beyond Wellness: The Future of Health. What Shoppers Really Want.” Hosted in ... Read more

How to Make the Shopping Trip Easier, To All Generations

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Yes, price is important to consumers today, but if shoppers don’t find a store that is easy to shop, they might not go in. What defines easy shopping in the store, however, depends on the age of the shopper. For our latest How America Shops® research, we asked consumers what features make shopping easier, and ... Read more

How America Shops® Explores: 4 Ways to Lead Shoppers to Joy

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The troubles of the past three years have been overwhelming, and consumers are ready to get some joy back into their lives. Joy happens in everyday experiences, including shopping, feeding the family, decorating and maintaining the home. Joy is essential to consumer feelings, confidence and loyalty. To learn the role of retail and brands, we ... Read more

Gen Alpha’s Influence Is Taking Hold at Retail

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WSL has long advised that to know the shopper, you have to follow the shopper. And today, many of those shoppers are following someone in very small shoes. Gen Alpha, the oldest of whom are just approaching 14, have outsized influence as consumers. These brands and retailers are responding, with formats just for the Gen ... Read more

Pet Wellness and Loyalty: A Retail Safari® Exclusive

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The pet category’s foray into wellness is burgeoning, despite rising prices. In fact, brand loyalty in this category outpaces most others. But this exploding category risks facing a challenge common in wellness: confusion due to too many choices and fragmented retail. We sent our Retail Safari® scouts to check out the new pet marketplace. Retailers, ... Read more

Consumer or Shopper: Here’s The Difference!

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All shoppers are consumers, but not all consumers are shoppers. Are retailers and brands making the proper distinction? In exploring what distinguishes these two groups, we also unearth through market research just how much shopping, not consumption, has changed – and how retailers can keep up. Are You Treating Your Shoppers Like Consumers? There is ... Read more

The Infinite Store Inside a Small Format

Blog banner featuring collage of storefronts and in-store of UGG, Kohl's, and Bloomies
For our latest Retail Safari® excursions, our scouts visited several new retail concepts that meet the consumer’s preference for a quick trip but with innovative merchandising and experiential perks. What each of these store formats has in common: a small footprint where consumers can shop fast. Here’s what they get right about consumer expectations. Retail ... Read more

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