inflation

Diversity, Not Income, Defines Destination Shopping

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Democratized Retail banner featuring collage of high end Prada and Bergdorf Goodman stores and low end Five Below and Uniqlo stores
During our market research, WSL has noticed a big consumer trend among some of the most expensive shopping districts in the country: democratization. These destinations, from Manhattan to Las Vegas, seem to have acknowledged that the people passing through represent all incomes as well as high and low spending. Our retail research backs it up. ... Read more

How America Shops® Explores: 4 Ways to Lead Shoppers to Joy

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Blog banner for 4 Ways to Lead Shoppers to Joy
The troubles of the past three years have been overwhelming, and consumers are ready to get some joy back into their lives. Joy happens in everyday experiences, including shopping, feeding the family, decorating and maintaining the home. Joy is essential to consumer feelings, confidence and loyalty. To learn the role of retail and brands, we ... Read more

Shoppers Say: “Inflated Prices Are Here to Stay”

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Shopper looking at long receipt banner
Our latest How America Shops® research shows a significant gain in the share of shoppers cutting back on spending, but more surprising is how many expect prices to stay high, even if inflation recedes. Shoppers know the cost of operating stores and transporting goods has gone up, as well as (and especially) employee pay. Has ... Read more

New WSL Research: Shoppers Cutting Back, Not Doing Without

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Rising Prices Everywhere Report Banner featuring upward diagonal arrows overlaid on collage of shoppers
Our just-released How America Shops® survey synthesizes what shoppers told us about how they are responding to rising prices, and it’s more positive than you might think. Read on to learn where they are trading down on brands, the stores they are willing to sacrifice and the savvy ways they are holding off across categories ... Read more
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