Omnichannel Archives

Walking the Talk of the New Inclusion

November 24, 2023November 1, 2023 by Maryann Javier

Walking the Talk of New Inclusion blog banner featuring colorful collage of Lowe's Livable Home, zip-up shoes, The Joy Project, and down-syndrome Barbie

Just a few years ago, being inclusive in retail meant recognizing non-binary consumers and those with “differently shaped” bodies. But to be fully inclusive, retailers and brands will have to embrace a much wider spectrum of differences, some of which we can’t even see. Our scouts have been researching the new inclusion, and uncovered several ... Read more

How Women’s Health Brands Are Driving the Future of the Category

November 24, 2023October 17, 2023 by Maryann Javier

By Emily Burns, OCT 06, 2023 || BeautyInc. – A Publication of WWD A look at how brands including Womaness, Kindbody and Bayer are employing products, campaigns and community to destigmatize women's health. At the Beauty & Wellness Forum, Wendy Liebmann, chief executive officer and chief shopper at WSL Strategic Retail, led a discussion on ... Read more

Retailers Are Losing Category Sales Due to Indecisiveness

November 24, 2023October 13, 2023 by Maryann Javier

Blog banner featuring lines connecting a circular image of locked up products in store to a circular image of a woman opening up a package that was delivered

Consumers are finding more categories are a challenge to purchase in the store, and that’s causing them to go online to buy what they need – easily, with discretion and sometimes at a better price. Based on our proprietary consumer insights, these are the categories retailers and brands need to make easier to shop, now. ... Read more

Can Retailers and Brands Meet Online Shopper Expectations?

July 24, 2023April 8, 2020 by WslAdmin

COVID-19 is causing an unprecedented number of shoppers to order basic goods for delivery, and many have never before purchased these categories online. What is their experience? Will they be omni-grocery shoppers in a post-COVID-19 world? The results from our report, How America Shops® in a COVID-19 Crisis. Online Orders are at Record Levels. Is ... Read more

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