Fragrance

70 Million Gen Z Are Coming! What Brands and Retailers Should Know

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Gen Z is the second-largest population in the U.S., and every day millions become consumers. We analyzed our latest How America Shops® reports to learn just what motivates these shoppers most. We then pulled our insights into five activations that retailers and brands will find relevant. For The Youngest Generation, Gen Z Sure Gets Around ... Read more

The Trend Predictor: Wendy Liebmann by Fragrance Foundation

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The Trend Predictor: Wendy Liebmann blog banner featuring image of Wendy Liebmann talking at a panel
Fragrance Foundation Accords | December 12, 2019 Wendy Liebmann knows what you’re going to buy before you do. She also knows why, and where you’re going to shop for it. The Australian-born founder of WSL Strategic Retail has been conducting research and reading the tea leaves about consumer habits for more than two decades, helping ... Read more
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