Fragrance Archives - WSL Strategic Retail

Beauty Faces Down Chaos: 7 Opportunities for All Categories

August 20, 2025August 20, 2025 by Maryann Javier

Blog banner featuring 7 beauty opportunities

After our recent travels to explore the latest in beauty, WSL Strategic Retail’s experts returned to NYC impressed by the category’s resiliency in this time of chaos. Here are seven examples of what beauty can show other business (categories and retailers) in order to grow. Is the ‘Lipstick Effect’ Still Viable During Economic Chaos? The ... Read more

How to Keep the Gen-Z Fragrance Boom Going

March 27, 2025January 16, 2025 by Maryann Javier

Gen-Z Fragrance Boom blog banner featuring three glass bottles of perfume on a pink background

By Emma Sandler, JANUARY 8, 2025 || A Publication of BoF (The Business of Fashion) Fragrance has proved a bright spot amid the beauty sales slowdown. But to keep growing, brands need to adapt to consumer habits that are changing quickly. — Gen-Z’s preferences have shaped the beauty industry in recent years, from acne stickers ... Read more

70 Million Gen Z Are Coming! What Retailers Should Know

May 1, 2024March 12, 2024 by Maryann Javier

Main banner for 70 Million Gen Z are Coming blog featuring diverse group of smiling young adults

Gen Z is the second-largest population in the U.S., and every day millions become consumers. We analyzed our latest How America Shops® reports to learn just what motivates these shoppers most. We then pulled our insights into five activations that retailers and brands will find relevant. For The Youngest Generation, Gen Z Sure Gets Around ... Read more

The Trend Predictor: Wendy Liebmann by Fragrance Foundation

February 22, 2023December 23, 2019 by WslAdmin

The Trend Predictor: Wendy Liebmann blog banner featuring image of Wendy Liebmann talking at a panel

Fragrance Foundation Accords | December 12, 2019 Wendy Liebmann knows what you’re going to buy before you do. She also knows why, and where you’re going to shop for it. The Australian-born founder of WSL Strategic Retail has been conducting research and reading the tea leaves about consumer habits for more than two decades, helping ... Read more