Shopper Trends

Are You Getting In The Shopper’s Way? If Not, It’s Time

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Blog banner featuring two women shopping in a store with a clerk behind the counter
Shoppers demand to make purchases in different ways, and those different ways are changing. To cross their paths, a merchant needs to connect with shoppers in the fleeting moments when they may be considering a purchase. Here are three ways to do so. The shopper left for the store as focused as a missile, but something en ... Read more

How to Replace The Holiday Hype with Happiness

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Blog banner featuring woman smiling at her phone in a store with image of gift boxes next to her
Try what retailers may; the days of shoppers turning into last-minute Christmas fairies are fading. Holiday shopping behavior is now like everyday behavior, and shoppers just want to combine it into their regular activities. A few guiding trends can help brands prepare. The trees have been up since September and the carols were playing before ... Read more

Shoppers Have Ditched Routines: Here’s How to Reach Them

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Blog banner featuring photo of busy street of people with motion blur and dotted line paths overlaid on top
When it comes to shopping, the routine has all but disappeared for a significant portion of shoppers. Fortunately, a wealth of digital technology can help brands and retailers intercept shoppers – if they prioritize. We’ve got three disarmingly easy ways to do so. Want to sum up the shopper’s path to purchase in 10 words? Try ... Read more

How Supermarkets Can Win Back The Millennial Shopper

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Blog banner featuring market cafe and shoppers busily moving around
Fringe eateries, including kiosk-enabled restaurants and well-placed food emporiums, are nibbling at the edges of supermarket share, particularly among Millennial shoppers. Here’s what supermarkets can learn from places that offer convenience, fun and “better” food. It’s 6 p.m., the commute is a bear, and the shopper has one key requirement for tonight’s dinner: It’s got ... Read more
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