Shopper Trends Archives - Page 5 of 10

Livestreaming in the U.S.A.? Learnings from China

February 7, 2023February 4, 2022 by WslAdmin

From Nordstrom to Petco, a blend of merchants hosted livestream shopping events in 2021, and the U.S. livestream sales were estimated to reach $11 billion by year’s end. Yet just 16% of U.S. shoppers purchased from livestreams in 2021, our How America Shops® research shows. In China, two-thirds of consumers said they bought something via ... Read more

You Want to Follow the Shopper Into 2022? Here Are Four Paths

November 24, 2023January 26, 2022 by WslAdmin

Paths to follow shoppers into 2022 collage

As 2021 passed the baton to 2022, we at WSL reflected on all the behaviors being passed along as well, and the directions these unfolding paths to purchase will take in 2022. Then we combed through our How America Shops® research and narrowed these paths down to four practices that we deem as Retail Safari® ... Read more

The Clock is Ticking on Livestreaming and D2C. Are You In?

November 24, 2023December 10, 2021 by WslAdmin

Young woman live steaming makeup products on social media banner

How America Shops® surveys of thousands of shoppers and our most recent study reveal nearly half of young consumers have already purchased directly from a brand. We dug deeper into the implications of direct-to-consumer trips, including livestreaming, and discovered a territory rich in retail opportunities. We share examples, here. The Newest Channel in Retail is ... Read more

Are You Honest Enough for Shoppers? 5 Steps to Get There

November 24, 2023September 22, 2021 by WslAdmin

Pink and red banner featuring statistics on what shoppers want retailers to be honest about

We asked shoppers to speak their truths about what they buy, how and why, and learned this: They expect the companies they purchase from to take responsibility for social change and to authentically PROVE it. In short, companies must “show” they are more sustainable, fair and community-focused – across all the media their customers use. Here ... Read more

Shopper Expectations Have Accelerated. Ready to Meet Them?

December 14, 2022August 12, 2021 by WslAdmin

Vector illustration of female shopper quickly running through multi-category aisles

People have emerged from their COVID cocoons, and this presents retailers with an unparalleled opportunity to reacquaint themselves. Here is how retailers can alter their foundations to support the accelerated expectations of more tech-enabled shoppers, who think online first and trip to the store second. Have You Met the 2021 Shopper? She’s the Same, But ... Read more

New Shopper Habits are Forcing Stores to Change The Space

February 7, 2023August 3, 2021 by WslAdmin

Collage of new shopper habits, including curbside and in-store pickup and retail pharmacy

Guess what? Shoppers grew to really like those quicker trips during the pandemic, and that’s forcing all retailers to rethink the space in their brick stores. We explored some ways retailers are reinventing their space to accommodate customers who have changed their focus, and our research hints at where it’s heading. Stores Are Luring Shoppers ... Read more

7 Trips from 7 Explorers: WSL’s Best Retail Roundup

December 14, 2022June 24, 2021 by WslAdmin

Back of a woman's head with colorful thinking and star icons around her - banner

WSL’s experts are committed to examining retail strategies, but we’re regular shoppers, too. So what does the Shopping Life® look like through the eyes of an experienced retail explorer? We share what shoppers told us they expect in the store now, and our own best shopping experiences so far in 2021. How Do We Define ... Read more

Brands Lose Loyalty Online

November 24, 2023May 19, 2021 by WslAdmin

Online grocery sales soared by 54% in 2020, creating logistical challenges, but also unintended consequences for brands. As we learn here, buying CPG online raises a loyalty concern for brands. Shoppers surveyed for WSL’s How America Shops® research said they are far more likely to switch brands online than in-store. We delve into the research the ... Read more

Recession, Poof! WSL Research Shows 70% are Fiscally Upbeat

November 24, 2023April 23, 2021 by WslAdmin

Woman wearing sunglasses swinging a shopping bag happily - banner

WSL’s How America Shops® research shows more than 70% of shoppers are secure or optimistic about their finances. And as the weather warms, vaccinated shoppers are more eager to return to brick stores. Here’s what retailers can do to meet the shopper’s pent-up passion to go out and spend. Talk About a Shot in the ... Read more

8 Signs of the Future, Now: WSL’s “From Chaos Comes Clarity”

December 14, 2022February 25, 2021 by WslAdmin

Woman with eyes closed and microorganism germs floating around her face, grocery store blurred in background - banner

WSL’s latest research shows a more defined path to 2024, and while it no doubt will lead to more normalized activities – think working and social life – retail’s road signs indicate some departures from the normal. We’ve boiled them down to eight pivotal behavioral changes and accelerations, in our latest Future Shop report, “From ... Read more

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