gen z

People Across Generations Think Their Health Has Worsened

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Blog banner featuring silouhettes of diverse people over a green and blue background
By Candace Corlett, FEBRUARY 10, 2025 || A Publication of MMR (Mass Market Retailers) — Is all the turbulence in the world impacting people’s health? The weather, politics, wars in far-off lands that resonate here at home, and inequitable distribution of health services are taking a toll. In our 2024 Shoppers' View of The Future ... Read more

How Brands Can Achieve Shopper Loyalty: It’s All About Caring

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Blog banner featuring middle aged woman comparing food products from grocery shelf, words Trust? and Caring? overlaid behind her
The food and beverage industry, all CPG for that matter, faces trust issues in 2025, and it presents competitive risks for national brands. WSL shopper surveys show that most consumers feel manufacturers care less about quality now than they used to. Shrinkflation and higher prices add to trust issues. Here’s how we can help. Big-Brand ... Read more

Estée Lauder has Lost $100 Billion in Value in the Past Three Years.

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Blog banner featuring Estee Lauder makeup artist demonstrating product on a model
How a big bet on China dragged down a luxury legend. By Phil Wahba, FEBRUARY 3, 2025 || A Publication of Fortune For years before the pandemic, retail experts predicted that China would rival, perhaps even overtake, the United States as the top luxury market in the world. “In the last 10 years, the dynamic ... Read more

How to Keep the Gen-Z Fragrance Boom Going

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Gen-Z Fragrance Boom blog banner featuring three glass bottles of perfume on a pink background
By Emma Sandler, JANUARY 8, 2025 || A Publication of BoF (The Business of Fashion) Fragrance has proved a bright spot amid the beauty sales slowdown. But to keep growing, brands need to adapt to consumer habits that are changing quickly. Gen-Z’s preferences have shaped the beauty industry in recent years, from acne stickers to ... Read more

Drive Retail Sales with TLC (Trust, Loyalty and Caring)

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Happiness hurdles blog banner featuring in-store pickup, family leaving store, and young man at self-checkout
It’s a perennial problem that’s poised to get worse: What makes shoppers happy, and why aren’t retailers able to offer it? WSL is getting to the bottom of the challenge by talking to retailers and gathering shopper insights to understand how they can regain their entrepreneurial spirit. Retailers and Brands, What’s Keeping You From Caring? ... Read more

Who’s Winning the Beauty Retailer Race for Gen Z?

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Main banner for Who's Winning Gen Z Beauty blog featuring Sephora, Bubble Skincare, and Ulta at Target
By Noor Lobad, NOVEMBER 19, 2024 || A Publication of WWD (Women’s Wear Daily) Gen Z is the only cohort whose beauty spend is growing in units, per NIQ - and the race for their loyalty is intensifying among a growing number of retail players. The beauty retailer race for Gen Z's hearts and wallets ... Read more

‘Invisible’ Channels Eroding Retail Categories

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Main blog banner featuring TikTok Shop, marijuana dispensary, and Instagram Shop
Under-the-radar retail channels such as TikTok, Instagram and marijuana dispensaries are eating up market share in the health and wellness category, our preliminary How America Shops® research suggests. If retailers and brands don’t respond to this threat soon, they’ll suffer the side effects. But we see opportunity. Invisible Channels are Rerouting Established Retail Paths From ... Read more

4 Households, 9 Channels: The ‘New’ Population Shopping Path

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Main blog banner featuring single person, multi-generational household, hispanic family, and older couple
Today’s average household is leaning toward a new population of Hispanics, Boomers, multigenerational dwellers and singles. What retail channels do these demographic segments prefer to shop, and which retail brands? We dug into our 2024 How America Shops® population survey to find out. Are You Merchandising for These New Consumer Households? Forget about the “nuclear” ... Read more

Beauty Retailers and the Amazon Conundrum

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By Kathryn Hopkins, AUGUST 16, 2024 || A Publication of WWD [Women’s Wear Daily] As Amazon continues to beef up its beauty offering, beauty retailers of all shapes and sizes need to stand out from the crowd. What a difference a few years can make. Amazon, once the pariah of prestige beauty, is now viewed ... Read more

What Does the Saks-Neiman’s $2.65 Billion Deal Mean for the Beauty Business?

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By Kathryn Hopkins, JULY 9, 2024 || A Publication of WWD [Women’s Wear Daily] Hudson’s Bay Co. reached an agreement last week to acquire the Neiman Marcus Group for $2.65 billion. What has long been rumored became a reality last week. Hudson’s Bay Co. reached an agreement to acquire the Neiman Marcus Group for $2.65 ... Read more
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