personal care Archives - Page 2 of 2

Powerful Partnerships: What Makes Retail Alliances Work

July 24, 2023October 8, 2021 by WslAdmin

Split collage of Target and Ulta stores with center image of Ulta products at Target - banner

More big retailers are exploring alliances, with the anticipation that doubling up will double the cachet, more than double the size of the shopper basket – and create a second reason to come into the store. WSL sent its Retail Safari® scouts out to see what works and does not toward this bigger-basket goal, and ... Read more

What does ‘Change Now’ Mean? 5 Shopping Shifts to Watch

February 14, 2023February 19, 2020 by WslAdmin

Forget merchandise, Forget promotions. Forget ads. Being a part of change today means accepting that shoppers expect retail to play a fundamentally different role in their lives. And they expect it Now. Our How America Shops® report, “Change Now,” is a real-time example of how much faster change is occurring now. The controversies surrounding climate ... Read more

3 Ways to Know if Your Beauty Brands are Man Enough

July 21, 2023February 4, 2020 by WslAdmin

Men are venturing into the beauty category at a pace that could turn an unprepared brand’s hair gray. Yet while interested in the category, many men don’t know how to enter it. Our How America Shops® survey revealed three steps for getting them there – but don’t wait or you’ll be a runner-up. Real men ... Read more

Gen Z is Already Telling You How They are Changing Wellness. Get Ahead!

July 24, 2023July 30, 2019 by WslAdmin

Blog banner featuring jogger tying their shoelace, green smoothie next to them, and floating percentages

It will be five years before retailers and brands experience the full economic force of Gen Z, but already this group of shoppers is dropping hints of how things are going to change. And a lot of that change involves their perceptions of wellness. Here’s a heads-up, from our How America Shops® research. Gen Z ... Read more

More Brands Checking Into Hospitality & Fitness, Should You?

July 24, 2023January 3, 2018 by WslAdmin

Blog banner featuring grass field with large amount of people doing yoga on mats

There is no longer a routine path to purchase, so retailers and brands are breaking their own molds. Among the trends: Many are turning to fitness and hospitality in the latest bid to shape-shift into what shoppers want their stores to be. We’ve reported before that shoppers are increasingly ditching their shopping routines. The latest piece of ... Read more

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