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4 Households, 9 Channels: The ‘New’ Population Shopping Path

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Main blog banner featuring single person, multi-generational household, hispanic family, and older couple
Today’s average household is leaning toward a new population of Hispanics, Boomers, multigenerational dwellers and singles. What retail channels do these demographic segments prefer to shop, and which retail brands? We dug into our 2024 How America Shops® population survey to find out. Are You Merchandising for These New Consumer Households? Forget about the “nuclear” ... Read more

Following the Consumer to Low-Price Retail

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Blog banner featuring woman pushing a cart with motion lines behind her and several value retailer logos
What “dollar stores”? All the big dollar chains have evolved into competitively priced retailers, blurring the once well-defined lines within the value sector. We culled through our How America Shops® research to learn what percentage of consumers choose dollar chains over Walmart and how the new low-priced chains are giving dollar stores a run for ... Read more
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