shopper behavior Archives

‘Invisible’ Channels Eroding Retail Categories

October 23, 2024October 23, 2024 by Maryann Javier

Main blog banner featuring TikTok Shop, marijuana dispensary, and Instagram Shop

Under-the-radar retail channels such as TikTok, Instagram and marijuana dispensaries are eating up market share in the health and wellness category, our preliminary How America Shops® research suggests. If retailers and brands don’t respond to this threat soon, they’ll suffer the side effects. But we see opportunity. Invisible Channels are Rerouting Established Retail Paths From ... Read more

4 Households, 9 Channels: The ‘New’ Population Shopping Path

September 25, 2024September 25, 2024 by Maryann Javier

Main blog banner featuring single person, multi-generational household, hispanic family, and older couple

Today’s average household is leaning toward a new population of Hispanics, Boomers, multigenerational dwellers and singles. What retail channels do these demographic segments prefer to shop, and which retail brands? We dug into our 2024 How America Shops® population survey to find out. Are You Merchandising for These New Consumer Households? Forget about the “nuclear” ... Read more

70 Million Gen Z Are Coming! What Retailers Should Know

May 1, 2024March 12, 2024 by Maryann Javier

Main banner for 70 Million Gen Z are Coming blog featuring diverse group of smiling young adults

Gen Z is the second-largest population in the U.S., and every day millions become consumers. We analyzed our latest How America Shops® reports to learn just what motivates these shoppers most. We then pulled our insights into five activations that retailers and brands will find relevant. For The Youngest Generation, Gen Z Sure Gets Around ... Read more

Population Shifts Are Playing Out Across Categories

May 1, 2024February 27, 2024 by Maryann Javier

Population Shifts Across Categories blog main banner

Welcome to the new American household, with fewer kids, more singles and a LOT of Boomers. The traditional U.S. home is undergoing dramatic changes, but how is it playing out in the shopping trip? We used our How America Shops® research to learn how these changes are playing out across several categories. Are Retailers and ... Read more

Can Retail Pharmacies Bring Back the Magic?

February 8, 2024February 8, 2024 by Maryann Javier

Can Pharmacies Bring Back the Magic blog main banner with images of Holland & Barrett store and consultation room flowing out of open gift box

Retail pharmacy is facing a massive challenge. They are expected to provide relevant, hands-on and technology-based solutions for their customers. Yet a surge in vaccine and self-care demands has caused more shoppers to crowd the pharmacy counter. The resulting wait, paired with the ease of finding wellness answers online, is raising the bar – and ... Read more

Retail Safari® 2023 Wrapped: 5 Hot Trends to Watch for the Future

February 8, 2024January 23, 2024 by Maryann Javier

Retail Safari 2023 Wrapped Blog main banner

High-price workarounds, small formats that deliver big and hidden pearls of joy. These are among the five big themes our WSL scouts discovered on their Retail Safari® treasure hunts in 2023. Learn how Popshelf, Air Jordon’s World of Flight, Rouse’s Market and others took on innovation in their own ways. Is Your Store or Website ... Read more

Temperature Check! How Ready Is Retail to Maximize ‘Sick Season’?

January 23, 2024January 9, 2024 by Maryann Javier

Six in 10 shoppers told us that rising Covid rates, flu and the risk of contamination will change how they shop. So, retailers with pharmacies should be prepared for the vaccine-related needs of shoppers. We surveyed how the “sick season” will influence consumers across age groups and are sharing the instructive results to benefit retailers ... Read more

70% of Shoppers Face Locked-Up Goods. Here’s What They Think

May 1, 2024November 28, 2023 by Maryann Javier

Shoppers Face Locked Up Goods blog banner featuring collage of locked product cases and an impatient customer leaning on a shopping cart

Major retailers, including Target, Walmart, CVS and Walgreens, have been locking up categories of products behind theft-proof barriers. But their efforts to prevent theft might cost more than the shrink they’re trying to prevent. Our new How America Shops® research into product lock-downs, and how different generations respond, reveals the breaking points. Here’s How To ... Read more

How Consumers Use Their Heads and Hearts When Shopping

November 24, 2023June 14, 2023 by WslAdmin

Blog banner featuring one side with a woman selecting juice and the other side with a young mother consulting her daughter on soda

Today’s post-pandemic, inflation-weary consumers aren’t just shopping for products, they’re shopping for joy. Our consumer research shows that most are balancing this joy of shopping with the need to be frugal. Brands and retailers need to learn how they can help shoppers walk that line. Are Retailers and Brands Marketing Enough Joy? It’s not a ... Read more

Beauty’s Big Brand Opportunity Is Older than 50

November 24, 2023June 1, 2023 by WslAdmin

Beauty Over 50 Blog banner featuring three older women smiling with shopping bags

Sure, there is a high number of Gen Z and Millennials buying cosmetics and skin care products. But the smart beauty brands are looking at a different figure when catering to 50+ women, which includes Gen X – their trillions of dollars in spending power. Our How America Shops® research breaks down beauty by age. ... Read more

Thank you for your message.

Subscribe to our Shopper, Retail Trends and Research Insights.

Thanks for signing up!

Tell us a bit about you.

Thank you. Check your inbox.

How can we help you?

Thank you for your message.

Thanks for signing up`!`

Thank you. `Check your inbox.`