shopper behavior

Winning with Customers, Now and in the Future, Requires Retailers and Suppliers to Work Together

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Main blog banner featuring Future of Commerce 2030 panelists Wendy Liebmann, Silvia Azrai Kawas, and Christina Fair
By Scot Meyer, FEBRUARY 25, 2025 || A Publication of MMR (Mass Market Retailers) "When we work together transparently, we not only solve immediate challenges but also unlock opportunities for industry-wide transformation.” “Getting the right product at the right price, delivered swiftly, is fundamental,” Liebmann said. —   BENTONVILLE, Ark. — The recent Future of ... Read more

People Across Generations Think Their Health Has Worsened

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Blog banner featuring silouhettes of diverse people over a green and blue background
By Candace Corlett, FEBRUARY 10, 2025 || A Publication of MMR (Mass Market Retailers) — Is all the turbulence in the world impacting people’s health? The weather, politics, wars in far-off lands that resonate here at home, and inequitable distribution of health services are taking a toll. In our 2024 Shoppers' View of The Future ... Read more

Walmart CEO Doug McMillon on How Retailing is Changing and How it is Staying the Same

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Blog banner featuring Doug McMillon and David Pinto speaking at Emerson Future of Commerce 2030 event in Bentonville, AR
By Scot Meyer, FEBRUARY 24, 2025 || A Publication of CDR (Chain Drug Review) In an interview with David Pinto, McMillon discusses Walmart's past, present and future. — BENTONVILLE, Ark. – Retail is evolving at an unprecedented pace, and Walmart CEO Doug McMillon notes that customer expectations are changing just as fast, in some ways ... Read more

People are at the Heart of Walmart’s Current and Future Success

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Blog banner featuring Wendy Liebmann moderating panel at Emerson Future of Commerce 2030 event in Bentonville, AR
By Scot Meyer, FEBRUARY 21, 2025 || A Publication of MMR (Mass Market Retailers) Future of Commerce 2030 event spotlights the power of partnerships and culture. "The true magic happens when we collaborate, when we challenge each other, and when we pool our collective experiences." This sentiment was echoed in a panel discussion on “Building ... Read more

Estée Lauder has Lost $100 Billion in Value in the Past Three Years.

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Blog banner featuring Estee Lauder makeup artist demonstrating product on a model
How a big bet on China dragged down a luxury legend. By Phil Wahba, FEBRUARY 3, 2025 || A Publication of Fortune For years before the pandemic, retail experts predicted that China would rival, perhaps even overtake, the United States as the top luxury market in the world. “In the last 10 years, the dynamic ... Read more

How to Keep the Gen-Z Fragrance Boom Going

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Gen-Z Fragrance Boom blog banner featuring three glass bottles of perfume on a pink background
By Emma Sandler, JANUARY 8, 2025 || A Publication of BoF (The Business of Fashion) Fragrance has proved a bright spot amid the beauty sales slowdown. But to keep growing, brands need to adapt to consumer habits that are changing quickly. Gen-Z’s preferences have shaped the beauty industry in recent years, from acne stickers to ... Read more

‘Invisible’ Channels Eroding Retail Categories

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Main blog banner featuring TikTok Shop, marijuana dispensary, and Instagram Shop
Under-the-radar retail channels such as TikTok, Instagram and marijuana dispensaries are eating up market share in the health and wellness category, our preliminary How America Shops® research suggests. If retailers and brands don’t respond to this threat soon, they’ll suffer the side effects. But we see opportunity. Invisible Channels are Rerouting Established Retail Paths From ... Read more

4 Households, 9 Channels: The ‘New’ Population Shopping Path

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Main blog banner featuring single person, multi-generational household, hispanic family, and older couple
Today’s average household is leaning toward a new population of Hispanics, Boomers, multigenerational dwellers and singles. What retail channels do these demographic segments prefer to shop, and which retail brands? We dug into our 2024 How America Shops® population survey to find out. Are You Merchandising for These New Consumer Households? Forget about the “nuclear” ... Read more

70 Million Gen Z Are Coming! What Retailers Should Know

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Main banner for 70 Million Gen Z are Coming blog featuring diverse group of smiling young adults
Gen Z is the second-largest population in the U.S., and every day millions become consumers. We analyzed our latest How America Shops® reports to learn just what motivates these shoppers most. We then pulled our insights into five activations that retailers and brands will find relevant. For The Youngest Generation, Gen Z Sure Gets Around ... Read more

Population Shifts Are Playing Out Across Categories

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Population Shifts Across Categories blog main banner
Welcome to the new American household, with fewer kids, more singles and a LOT of Boomers. The traditional U.S. home is undergoing dramatic changes, but how is it playing out in the shopping trip? We used our How America Shops® research to learn how these changes are playing out across several categories. Are Retailers and ... Read more
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