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‘Invisible’ Channels Eroding Retail Categories

October 23, 2024October 23, 2024 by Maryann Javier

Main blog banner featuring TikTok Shop, marijuana dispensary, and Instagram Shop

Under-the-radar retail channels such as TikTok, Instagram and marijuana dispensaries are eating up market share in the health and wellness category, our preliminary How America Shops® research suggests. If retailers and brands don’t respond to this threat soon, they’ll suffer the side effects. But we see opportunity. Invisible Channels are Rerouting Established Retail Paths From ... Read more

70 Million Gen Z Are Coming! What Retailers Should Know

May 1, 2024March 12, 2024 by Maryann Javier

Main banner for 70 Million Gen Z are Coming blog featuring diverse group of smiling young adults

Gen Z is the second-largest population in the U.S., and every day millions become consumers. We analyzed our latest How America Shops® reports to learn just what motivates these shoppers most. We then pulled our insights into five activations that retailers and brands will find relevant. For The Youngest Generation, Gen Z Sure Gets Around ... Read more

Retail Safari® 2023 Wrapped: 5 Hot Trends to Watch for the Future

February 8, 2024January 23, 2024 by Maryann Javier

Retail Safari 2023 Wrapped Blog main banner

High-price workarounds, small formats that deliver big and hidden pearls of joy. These are among the five big themes our WSL scouts discovered on their Retail Safari® treasure hunts in 2023. Learn how Popshelf, Air Jordon’s World of Flight, Rouse’s Market and others took on innovation in their own ways. Is Your Store or Website ... Read more

How America Shops® Explores: 4 Ways to Lead Shoppers to Joy

November 24, 2023May 5, 2023 by WslAdmin

Blog banner for 4 Ways to Lead Shoppers to Joy

The troubles of the past three years have been overwhelming, and consumers are ready to get some joy back into their lives. Joy happens in everyday experiences, including shopping, feeding the family, decorating and maintaining the home. Joy is essential to consumer feelings, confidence and loyalty. To learn the role of retail and brands, we ... Read more

The Future of Wellness in Retail: 6 Trends

February 17, 2023 by WslAdmin

Good-health practices – including wellness products, services and treatments – are now a staple of many retail formats, and consumers are increasingly taking them for granted. We looked back at our WELLness research of the past year to see what The Future of Wellness holds. Following are our five predictions. Retail Wellness is Healthier Than ... Read more

The Next Frontier in Retail Strategy: Planned Disruption

November 24, 2023February 6, 2023 by WslAdmin

Planned Disruption blog banner featuring Report cover and three images of 2023 retail shopper trends

Massive disruption in where shoppers buy is underway, but in WSL’s new report, “Planned Disruption,” we help you make sense of it so you can meet consumer expectations and create your strategic plan. WSL surveyed consumers across the country to learn how they are discovering new products using new channels, like the metaverse and social ... Read more

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