Maryann Javier

Dove Proves Beauty Never Gets Old

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By Faye Brookman, AUGUST 21, 2024 || A Publication of CEW In its latest campaign, Dove’s Real Beauty puts the spotlight on ageism. In its 20-year history, Dove’s Real Beauty campaigns have hit upon issues targeting youthful consumers, from body positivity to the impact of social media on self-esteem. Over the years I’ve shared these ... Read more

13 Pet Consumer Insights That Will Surprise You!

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13 Pet Consumer Insights blog main banner
Pet parents are valuable shoppers in more ways than brands and retailers might realize. Our proprietary research into pet parent purchase behaviors reveals that their values as shoppers extend well beyond just the pet category. How Well Do You Really Know Your Pet Shoppers? Pet brands and retailers might know that 82 million U.S. pet-owning ... Read more

Older Consumers Worth Wooing

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Older Consumers Worth Wooing blog banner
By Scot Meyer, JULY 8, 2024 || A Publication of MMR [Mass Market Retailers] Forward-looking retailers and suppliers rightly focus on the needs and wants of Millennials and members of Gen Z, who are critical customers now and (together with the preteens and teens of Generation Alpha) represent the future. But anyone ignoring baby boomers ... Read more

Event Spotlights Retailers’ Vital Role in Enhancing Health Care

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By Scot Meyer, JUNE 17, 2024 || A Publication of MMR [Mass Market Retailers] NEW YORK — Retailers have a critical role to play in providing health care products and services in a way that is more personalized, inclusive, accessible and holistic, according to retail executives who spoke earlier this month at a WSL event ... Read more

WSL Event Explores Consumers’ Health Care Needs

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By Scot Meyer, JUNE 10, 2024 || A Publication of Chain Drug Review NEW YORK — Speaking at WSL’s recent event here, CVS Health’s Erin Condon talked about how consumer expectations around health care are changing, requiring a more personalized, inclusive and holistic approach. "At the end of the day, health is about living," Condon ... Read more

Pushing Purchasing Power by Generation: From Gen Z to Boomers

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Pushing Purchasing Power by Generation blog main banner
It might not surprise you that Gen X consumers spend more money than Gen Z, Millennials and Boomers. But a breakdown of their spending by category, as percentages of their total purchases, can reveal far more about generational buying trends. Retailers and brands— opportunities exist in unexpected places. How Do You Determine Purchasing Power by ... Read more

9 Takeaways From WSL Strategic Retail’s Annual Health Symposium

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9 Key Takeaways from WSL Well Event Blog banner
By Emily Burns, JUNE 06, 2024 || BeautyInc – A Publication of WWD Speakers hailed from key wellness companies including The Vitamin Shoppe, CVS Health, Kroger Health, HerMD and more. On Thursday, WSL Strategic Retail hosted its annual health symposium, this year titled “Beyond Wellness: The Future of Health. What Shoppers Really Want.” Hosted in ... Read more

Millions of Shoppers Take Diet Drugs. What’s In Their Shopping Carts?

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GLP-1 Nutrition blog main banner featuring pharmacist, medications, and people using weight loss apps
By 2030, an estimated 15 million people are expected to be using GLP-1 drugs for weight loss. We wanted to know: What opportunities does this present for food retailers and brands? If people on weight-loss programs buy less food, how do they compensate for nutrition? We’re asking users of weight-loss programs how changes in diet ... Read more

If You Can’t Make It Cheaper, Then How About Easier?

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Blog banner featuring woman getting employee assistance at self checkout
More than eight in 10 shoppers prioritize price over convenience when choosing where to shop, our How America Shops® research shows. So how do they choose where to shop when prices are high everywhere? Ease could provide that competitive advantage, but shoppers tell us retailers have to get better at it. When All Prices Are ... Read more

These 3 Retailers Are Testing Added Services. Are You?

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Blog banner featuring petco, boots beauty, and walmart pet services
Retailers have been experimenting with added services to appeal to hurried shoppers for years, but these latest innovations, explored by our Retail Safari® scouts, offer fresh insights. Here’s a sampling of added in-store features at Boots, Walmart and Petco, and how to deal with the critical real estate question. The Hot New Retail Category? Tailored ... Read more
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