demographics

Drive Retail Sales with TLC (Trust, Loyalty and Caring)

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Happiness hurdles blog banner featuring in-store pickup, family leaving store, and young man at self-checkout
It’s a perennial problem that’s poised to get worse: What makes shoppers happy, and why aren’t retailers able to offer it? WSL is getting to the bottom of the challenge by talking to retailers and gathering shopper insights to understand how they can regain their entrepreneurial spirit. Retailers and Brands, What’s Keeping You From Caring? ... Read more

Who’s Winning the Beauty Retailer Race for Gen Z?

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Main banner for Who's Winning Gen Z Beauty blog featuring Sephora, Bubble Skincare, and Ulta at Target
By Noor Lobad, NOVEMBER 19, 2024 || A Publication of WWD (Women’s Wear Daily) Gen Z is the only cohort whose beauty spend is growing in units, per NIQ - and the race for their loyalty is intensifying among a growing number of retail players. The beauty retailer race for Gen Z's hearts and wallets ... Read more

‘Invisible’ Channels Eroding Retail Categories

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Main blog banner featuring TikTok Shop, marijuana dispensary, and Instagram Shop
Under-the-radar retail channels such as TikTok, Instagram and marijuana dispensaries are eating up market share in the health and wellness category, our preliminary How America Shops® research suggests. If retailers and brands don’t respond to this threat soon, they’ll suffer the side effects. But we see opportunity. Invisible Channels are Rerouting Established Retail Paths From ... Read more

4 Households, 9 Channels: The ‘New’ Population Shopping Path

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Main blog banner featuring single person, multi-generational household, hispanic family, and older couple
Today’s average household is leaning toward a new population of Hispanics, Boomers, multigenerational dwellers and singles. What retail channels do these demographic segments prefer to shop, and which retail brands? We dug into our 2024 How America Shops® population survey to find out. Are You Merchandising for These New Consumer Households? Forget about the “nuclear” ... Read more

Beauty Retailers and the Amazon Conundrum

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By Kathryn Hopkins, AUGUST 16, 2024 || A Publication of WWD [Women’s Wear Daily] As Amazon continues to beef up its beauty offering, beauty retailers of all shapes and sizes need to stand out from the crowd. What a difference a few years can make. Amazon, once the pariah of prestige beauty, is now viewed ... Read more

What Does the Saks-Neiman’s $2.65 Billion Deal Mean for the Beauty Business?

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By Kathryn Hopkins, JULY 9, 2024 || A Publication of WWD [Women’s Wear Daily] Hudson’s Bay Co. reached an agreement last week to acquire the Neiman Marcus Group for $2.65 billion. What has long been rumored became a reality last week. Hudson’s Bay Co. reached an agreement to acquire the Neiman Marcus Group for $2.65 ... Read more

Beauty Shines Bright Amid Uncertain Backdrop at Cosmoprof North America

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By James Manso, JULY 30, 2024 || A Publication of WWD [Women’s Wear Daily] Despite larger societal factors giving pause, beauty industry leaders at Cosmoprof North America shared a cautiously sunny outlook on the sector's performance. As the beauty industry gathered at Cosmoprof North America in Las Vegas last week, the pervading outlook was optimistic, ... Read more

Dove Proves Beauty Never Gets Old

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By Faye Brookman, AUGUST 21, 2024 || A Publication of CEW In its latest campaign, Dove’s Real Beauty puts the spotlight on ageism. In its 20-year history, Dove’s Real Beauty campaigns have hit upon issues targeting youthful consumers, from body positivity to the impact of social media on self-esteem. Over the years I’ve shared these ... Read more

13 Pet Consumer Insights That Will Surprise You!

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13 Pet Consumer Insights blog main banner
Pet parents are valuable shoppers in more ways than brands and retailers might realize. Our proprietary research into pet parent purchase behaviors reveals that their values as shoppers extend well beyond just the pet category. How Well Do You Really Know Your Pet Shoppers? Pet brands and retailers might know that 82 million U.S. pet-owning ... Read more

Older Consumers Worth Wooing

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Older Consumers Worth Wooing blog banner
By Scot Meyer, JULY 8, 2024 || A Publication of MMR [Mass Market Retailers] Forward-looking retailers and suppliers rightly focus on the needs and wants of Millennials and members of Gen Z, who are critical customers now and (together with the preteens and teens of Generation Alpha) represent the future. But anyone ignoring baby boomers ... Read more
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