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Drive Retail Sales with TLC (Trust, Loyalty and Caring)

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Happiness hurdles blog banner featuring in-store pickup, family leaving store, and young man at self-checkout
It’s a perennial problem that’s poised to get worse: What makes shoppers happy, and why aren’t retailers able to offer it? WSL is getting to the bottom of the challenge by talking to retailers and gathering shopper insights to understand how they can regain their entrepreneurial spirit. Retailers and Brands, What’s Keeping You From Caring? ... Read more

If You Can’t Make It Cheaper, Then How About Easier?

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Blog banner featuring woman getting employee assistance at self checkout
More than eight in 10 shoppers prioritize price over convenience when choosing where to shop, our How America Shops® research shows. So how do they choose where to shop when prices are high everywhere? Ease could provide that competitive advantage, but shoppers tell us retailers have to get better at it. When All Prices Are ... Read more

70 Million Gen Z Are Coming! What Retailers Should Know

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Main banner for 70 Million Gen Z are Coming blog featuring diverse group of smiling young adults
Gen Z is the second-largest population in the U.S., and every day millions become consumers. We analyzed our latest How America Shops® reports to learn just what motivates these shoppers most. We then pulled our insights into five activations that retailers and brands will find relevant. For The Youngest Generation, Gen Z Sure Gets Around ... Read more

How to Make the Shopping Trip Easier, To All Generations

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Shopping Easier for All Generations blog banner featuring Boomer and Gen Z checkout preferences
Yes, price is important to consumers today, but if shoppers don’t find a store that is easy to shop, they might not go in. What defines easy shopping in the store, however, depends on the age of the shopper. For our latest How America Shops® research, we asked consumers what features make shopping easier, and ... Read more
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