sephora Archives - WSL Strategic Retail

Who’s Winning the Beauty Retailer Race for Gen Z?

December 10, 2024November 19, 2024 by Maryann Javier

Main banner for Who's Winning Gen Z Beauty blog featuring Sephora, Bubble Skincare, and Ulta at Target

By Noor Lobad, NOVEMBER 19, 2024 || A Publication of WWD (Women’s Wear Daily) Gen Z is the only cohort whose beauty spend is growing in units, per NIQ - and the race for their loyalty is intensifying among a growing number of retail players. The beauty retailer race for Gen Z's hearts and wallets ... Read more

4 Households, 9 Channels: The ‘New’ Population Shopping Path

September 25, 2024September 25, 2024 by Maryann Javier

Main blog banner featuring single person, multi-generational household, hispanic family, and older couple

Today’s average household is leaning toward a new population of Hispanics, Boomers, multigenerational dwellers and singles. What retail channels do these demographic segments prefer to shop, and which retail brands? We dug into our 2024 How America Shops® population survey to find out. Are You Merchandising for These New Consumer Households? Forget about the “nuclear” ... Read more

Beauty Retailers and the Amazon Conundrum

September 17, 2024August 29, 2024 by Maryann Javier

By Kathryn Hopkins, AUGUST 16, 2024 || A Publication of WWD [Women’s Wear Daily] As Amazon continues to beef up its beauty offering, beauty retailers of all shapes and sizes need to stand out from the crowd. What a difference a few years can make. Amazon, once the pariah of prestige beauty, is now viewed ... Read more

Shoppers are Buying More Store Brands, But Brands are Muddy and May Not Know It!

November 24, 2023August 14, 2023 by WslAdmin

Private label goods, or store brands, have become so sophisticated in packaging and quality that shoppers might not even recognize they’re store-exclusive. As our How America Shop® research into rising prices continues, we find up to 45% of shoppers are now buying more of these store labels. Are national brands taking this brand “muddying” seriously ... Read more