shopper trends

The ‘Toyification’ of Beauty Is Here to Stay

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By James Manso, DECEMBER 23, 2025 || A Publication of WWD (BeautyInc) Brands like Daise and Notewrks are increasingly fashioning their products, packaging and marketing in toy-like ways. “As the world’s gotten more grim and chaotic, beauty has always been in that category that’s not just about holding up in these times, but a moment ... Read more

The New Private-label Beauty Boom

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Blog banner featuring graphic from WWD article, featuring private label beauty brands
By Noor Lobad, MARCH 25, 2025 || A Publication of WWD (BeautyInc) Retailer-owned beauty lines are gaining status as young and affluent consumers increasingly take to the category. “In beauty, people are always looking for what’s new and what’s different — and, presented the right way, private-label can be new, too,” said Wendy Liebmann, chief ... Read more

Winning with Customers, Now and in the Future, Requires Retailers and Suppliers to Work Together

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Main blog banner featuring Future of Commerce 2030 panelists Wendy Liebmann, Silvia Azrai Kawas, and Christina Fair
By Scot Meyer, FEBRUARY 25, 2025 || A Publication of MMR (Mass Market Retailers) "When we work together transparently, we not only solve immediate challenges but also unlock opportunities for industry-wide transformation.” “Getting the right product at the right price, delivered swiftly, is fundamental,” Liebmann said. — BENTONVILLE, Ark. — The recent Future of Commerce ... Read more

People Across Generations Think Their Health Has Worsened

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Blog banner featuring silouhettes of diverse people over a green and blue background
By Candace Corlett, FEBRUARY 10, 2025 || A Publication of MMR (Mass Market Retailers) — Is all the turbulence in the world impacting people’s health? The weather, politics, wars in far-off lands that resonate here at home, and inequitable distribution of health services are taking a toll. In our 2024 Shoppers' View of The Future ... Read more

Walmart CEO Doug McMillon on How Retailing is Changing and How it is Staying the Same

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Blog banner featuring Doug McMillon and David Pinto speaking at Emerson Future of Commerce 2030 event in Bentonville, AR
By Scot Meyer, FEBRUARY 24, 2025 || A Publication of CDR (Chain Drug Review) In an interview with David Pinto, McMillon discusses Walmart's past, present and future. — BENTONVILLE, Ark. – Retail is evolving at an unprecedented pace, and Walmart CEO Doug McMillon notes that customer expectations are changing just as fast, in some ways ... Read more

People are at the Heart of Walmart’s Current and Future Success

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Blog banner featuring Wendy Liebmann moderating panel at Emerson Future of Commerce 2030 event in Bentonville, AR
By Scot Meyer, FEBRUARY 21, 2025 || A Publication of MMR (Mass Market Retailers) Future of Commerce 2030 event spotlights the power of partnerships and culture. "The true magic happens when we collaborate, when we challenge each other, and when we pool our collective experiences." This sentiment was echoed in a panel discussion on “Building ... Read more

Estée Lauder has Lost $100 Billion in Value in the Past Three Years.

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Blog banner featuring Estee Lauder makeup artist demonstrating product on a model
How a big bet on China dragged down a luxury legend. By Phil Wahba, FEBRUARY 3, 2025 || A Publication of Fortune For years before the pandemic, retail experts predicted that China would rival, perhaps even overtake, the United States as the top luxury market in the world. “In the last 10 years, the dynamic ... Read more

How to Keep the Gen-Z Fragrance Boom Going

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Gen-Z Fragrance Boom blog banner featuring three glass bottles of perfume on a pink background
By Emma Sandler, JANUARY 8, 2025 || A Publication of BoF (The Business of Fashion) Fragrance has proved a bright spot amid the beauty sales slowdown. But to keep growing, brands need to adapt to consumer habits that are changing quickly. — Gen-Z’s preferences have shaped the beauty industry in recent years, from acne stickers ... Read more

70% of Shoppers Face Locked-Up Goods. Here’s What They Think

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Shoppers Face Locked Up Goods blog banner featuring collage of locked product cases and an impatient customer leaning on a shopping cart
Major retailers, including Target, Walmart, CVS and Walgreens, have been locking up categories of products behind theft-proof barriers. But their efforts to prevent theft might cost more than the shrink they’re trying to prevent. Our new How America Shops® research into product lock-downs, and how different generations respond, reveals the breaking points. Here’s How To ... Read more

20 New Shopper Trends Retailers Should Know for 2021

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20 New Trends blog banner featuring hands holding glittery 2021 paper numbers
As we look forward to a 2021 full of hope, we decided to look back on what shoppers have taught us this year, which is what retailers and brands will need to deliver next. Here are 20 of the most significant findings from WSL’s 2020 archives. Determination. In the WSL Dictionary of Retail and Shopper ... Read more
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