Shopper Trends Archives - Page 5 of 9

Brands Lose Loyalty Online

November 24, 2023May 19, 2021 by WslAdmin

Online grocery sales soared by 54% in 2020, creating logistical challenges, but also unintended consequences for brands. As we learn here, buying CPG online raises a loyalty concern for brands. Shoppers surveyed for WSL’s How America Shops® research said they are far more likely to switch brands online than in-store. We delve into the research the ... Read more

Recession, Poof! WSL Research Shows 70% are Fiscally Upbeat

November 24, 2023April 23, 2021 by WslAdmin

Woman wearing sunglasses swinging a shopping bag happily - banner

WSL’s How America Shops® research shows more than 70% of shoppers are secure or optimistic about their finances. And as the weather warms, vaccinated shoppers are more eager to return to brick stores. Here’s what retailers can do to meet the shopper’s pent-up passion to go out and spend. Talk About a Shot in the ... Read more

8 Signs of the Future, Now: WSL’s “From Chaos Comes Clarity”

December 14, 2022February 25, 2021 by WslAdmin

Woman with eyes closed and microorganism germs floating around her face, grocery store blurred in background - banner

WSL’s latest research shows a more defined path to 2024, and while it no doubt will lead to more normalized activities – think working and social life – retail’s road signs indicate some departures from the normal. We’ve boiled them down to eight pivotal behavioral changes and accelerations, in our latest Future Shop report, “From ... Read more

What Will Stick for Retailers Post Pandemic and What Won’t

February 7, 2023January 11, 2021 by WslAdmin

Pair of feet in pointed shoes standing on concrete with chalk arrows and question mark drawn on the ground

During the months of the pandemic we have seen an acceleration of shopping behaviors that were already underway, while other more traditional practices are slipping away. One finding is clear: Retailers have proven how effectively they can adapt, and there is no going back. Keep Improving, Retail. The Bar is Rising. Just as no good ... Read more

20 New Shopper Trends Retailers Should Know for 2021

February 14, 2023December 21, 2020 by WslAdmin

20 New Trends blog banner featuring hands holding glittery 2021 paper numbers

As we look forward to a 2021 full of hope, we decided to look back on what shoppers have taught us this year, which is what retailers and brands will need to deliver next. Here are 20 of the most significant findings from WSL’s 2020 archives. Determination. In the WSL Dictionary of Retail and Shopper ... Read more

WSL’s Retail Caring Scores: What Matters to Shoppers?

February 14, 2023December 4, 2020 by WslAdmin

Retail Caring Scores, What Matters to shoppers? Blog banner featuring african american woman smiling with eyes closed and hands over her heart

WSL asked shoppers to rate retailers based on measures that show how much they CARE about their customers in the midst of the pandemic. The results: Being cared for means keeping shoppers WELL, not just with sanitizers and masks, but encouraging the purchase of healthier choices and creating happy, low-stress experiences. When it Comes to ... Read more

It’s a 2020 COVID Christmas, Are People Feeling the Spirit of Giving Gifts?

February 14, 2023November 24, 2020 by WslAdmin

WSL COVID Holiday Gifting - In The Words of Shoppers Banner featuring person in black shirt handing someone a gift with a red bow

We know the Internet will win a bigger share of holiday shopping, but at WSL we turned our attention to whether the spirit of making lists and giving gifts is thriving -- or not. Financially Speaking 2/3 of the US shoppers are feeling financially secure or even optimistic, creating a large pool of shoppers with ... Read more

Retail Clinics Need to Pick Up the Pace to Stay Relevant

February 14, 2023October 26, 2020 by WslAdmin

Following the path to share in The Big Business of WELL, retail chains are making space for healthcare clinics, but their rollout plans are too long, and also need to account for the new dimension in healthcare: telehealth conferencing. Retailer Health Centers are Moving at an Anemic Rate CVS and Target launched the MinuteClinic, and ... Read more

Passion for WELL Remains, 3 Tips to Capture a Booming Market

February 14, 2023October 19, 2020 by WslAdmin

Shoppers may have fallen into less-healthy eating and wellness practices during the pandemic, but those wellness values are still embedded, and shoppers are getting back on track, our latest How America Shops® report shows. Here are a few tips for how brands and retailers should be marketing WELL now. The Pandemic Changed WELLness Habits, But ... Read more

How Retailers Can Show the Love this Holiday Season

February 14, 2023September 25, 2020 by WslAdmin

Gifting is how we show love, and many are feeling love and gratitude this year. So WSL expects shoppers will want to give and give this holiday season. Three findings from our new How America Shops® survey suggests retailers need a new approach to holiday marketing in 2020. How Are You Preparing to Show the ... Read more

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