millennials

If You Can’t Make It Cheaper, Then How About Easier?

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Blog banner featuring woman getting employee assistance at self checkout
More than eight in 10 shoppers prioritize price over convenience when choosing where to shop, our How America Shops® research shows. So how do they choose where to shop when prices are high everywhere? Ease could provide that competitive advantage, but shoppers tell us retailers have to get better at it. When All Prices Are ... Read more

These 3 Retailers Are Testing Added Services. Are You?

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Blog banner featuring petco, boots beauty, and walmart pet services
Retailers have been experimenting with added services to appeal to hurried shoppers for years, but these latest innovations, explored by our Retail Safari® scouts, offer fresh insights. Here’s a sampling of added in-store features at Boots, Walmart and Petco, and how to deal with the critical real estate question. The Hot New Retail Category? Tailored ... Read more

70 Million Gen Z Are Coming! What Retailers Should Know

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Main banner for 70 Million Gen Z are Coming blog featuring diverse group of smiling young adults
Gen Z is the second-largest population in the U.S., and every day millions become consumers. We analyzed our latest How America Shops® reports to learn just what motivates these shoppers most. We then pulled our insights into five activations that retailers and brands will find relevant. For The Youngest Generation, Gen Z Sure Gets Around ... Read more

Population Shifts Are Playing Out Across Categories

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Population Shifts Across Categories blog main banner
Welcome to the new American household, with fewer kids, more singles and a LOT of Boomers. The traditional U.S. home is undergoing dramatic changes, but how is it playing out in the shopping trip? We used our How America Shops® research to learn how these changes are playing out across several categories. Are Retailers and ... Read more

Retail Safari® 2023 Wrapped: 5 Hot Trends to Watch for the Future

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Retail Safari 2023 Wrapped Blog main banner
High-price workarounds, small formats that deliver big and hidden pearls of joy. These are among the five big themes our WSL scouts discovered on their Retail Safari® treasure hunts in 2023. Learn how Popshelf, Air Jordon’s World of Flight, Rouse’s Market and others took on innovation in their own ways. Is Your Store or Website ... Read more

Temperature Check! How Ready Is Retail to Maximize ‘Sick Season’?

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Maximize Sick Season blog main banner
Six in 10 shoppers told us that rising Covid rates, flu and the risk of contamination will change how they shop. So, retailers with pharmacies should be prepared for the vaccine-related needs of shoppers. We surveyed how the “sick season” will influence consumers across age groups and are sharing the instructive results to benefit retailers ... Read more

Prepare for 2024 Now, With These 6 WSL Retail Trends

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2024 Predictions Blog banner featuring numbers 1 through 6 with images depicting the predictions
With tighter spending everywhere around us, consumer preferences in 2023 will shape the retail in 2024 and beyond. We dove into our proprietary How America Shops® surveys of the past year and found six ways how consumer trend changes will more prominently influence retail and brand strategies in 2024 – and beyond. Are Your Shoppers ... Read more

Retail’s Missed Opportunity in Men’s Wellness

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Retail’s Missed Opportunity in Men’s Wellness blog main banner featuring man looking at health products in retail pharmacy
Nearly one-third of all adult men seek wellness remedies for gender-specific ailments. Yet there is no easy-to-find, dedicated men’s wellness section in many stores. For our latest How America Shops® survey, we asked men which health conditions they have researched. Their responses, and the differences between pro-active health-conscious younger men versus men older than 40, ... Read more

How to Make the Shopping Trip Easier, To All Generations

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Shopping Easier for All Generations blog banner featuring Boomer and Gen Z checkout preferences
Yes, price is important to consumers today, but if shoppers don’t find a store that is easy to shop, they might not go in. What defines easy shopping in the store, however, depends on the age of the shopper. For our latest How America Shops® research, we asked consumers what features make shopping easier, and ... Read more

How America Shops® Explores: 4 Ways to Lead Shoppers to Joy

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Blog banner for 4 Ways to Lead Shoppers to Joy
The troubles of the past three years have been overwhelming, and consumers are ready to get some joy back into their lives. Joy happens in everyday experiences, including shopping, feeding the family, decorating and maintaining the home. Joy is essential to consumer feelings, confidence and loyalty. To learn the role of retail and brands, we ... Read more
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