Private Label Archives

Drive Retail Sales with TLC (Trust, Loyalty and Caring)

December 11, 2024December 11, 2024 by Maryann Javier

It’s a perennial problem that’s poised to get worse: What makes shoppers happy, and why aren’t retailers able to offer it? WSL is getting to the bottom of the challenge by talking to retailers and gathering shopper insights to understand how they can regain their entrepreneurial spirit. Retailers and Brands, What’s Keeping You From Caring? ... Read more

Pushing Purchasing Power by Generation: From Gen Z to Boomers

June 18, 2024June 11, 2024 by Maryann Javier

Pushing Purchasing Power by Generation blog main banner

It might not surprise you that Gen X consumers spend more money than Gen Z, Millennials and Boomers. But a breakdown of their spending by category, as percentages of their total purchases, can reveal far more about generational buying trends. Retailers and brands— opportunities exist in unexpected places. How Do You Determine Purchasing Power by ... Read more

Shoppers are Buying More Store Brands, But Brands are Muddy and May Not Know It!

November 24, 2023August 14, 2023 by WslAdmin

Private label goods, or store brands, have become so sophisticated in packaging and quality that shoppers might not even recognize they’re store-exclusive. As our How America Shop® research into rising prices continues, we find up to 45% of shoppers are now buying more of these store labels. Are national brands taking this brand “muddying” seriously ... Read more

Choosing the Right Wellness Products Is Exhausting

November 24, 2023July 13, 2022 by WslAdmin

Complicated wellness products collage banner

Retailers and brands have responded enthusiastically to the shoppers’ preference for more wellness in their everyday products, with healthier options in food, personal care, beauty and health categories. But when the aisles deliver overwhelming choices, often with competing wellness promises on every shelf, has it become too much of a good thing? We have four ... Read more

What’s On Trend For Retail In 2022? Here Are 5 Predictions

February 7, 2023December 14, 2021 by WslAdmin

Trendy modern grocery store with QR codes banner

By Bryan Pearson on December 3, 2021 || Forbes If the past two years have taught the retail industry anything, it’s to meet the unexpected, eye-to-eye, with more of the unexpected. Unexpected as in surprising channels, unpredictable brand partnerships and even a dose of the expected. Because consumer desires have not changed; they still want shopping to ... Read more

The Human Store: How Hy-Vee, Nordstrom, Victoria’s Secret and Camp Do it

November 24, 2023November 24, 2021 by WslAdmin

Adults and their kids exploring colorful, interactive store exhibit banner

Among the reinvented retail formats we have seen that meet post-pandemic shopper expectations, few resonate as deeply as the efforts by some retailers and brands to create authentic, human experiences. What does this mean? From our recent Future Shop® podcast, WSL leaders explain what makes a “human store,” with boots-on-the-ground, Retail Safari® examples. Your Store ... Read more

The MedMall Delivers the Convenient Healthcare Shoppers/Patients Demand

November 24, 2023November 9, 2021 by WslAdmin

Collage of retailers that feature medmalls and retail pharmacy - banner

As stores leave malls and shopper/patients demand more convenient medical care, what could be more convenient than healthcare in the local mall? The Big Business of WELL movement is becoming the anchor in malls across the country, seizing the opportunity presented by empty retail space. WSL runs a temperature check on “MedTail” to help you ... Read more

Gen Z Cares But Expects Retailers to Care More

February 7, 2023October 19, 2021 by WslAdmin

Gen Z woman wearing mask with shopping icons floating around her - banner

Members of Gen Z care about social issues, but they also demand that retailers and brands make sustainable, conscious consumerism easy to achieve. We pulled Gen Z responses from two How America Shops® 2021 reports and compiled the results, to reveal a telling pattern. Do You Really Know What Gen Z Cares About? WSL’s recent How America Shops® study, “The ... Read more

Are You Honest Enough for Shoppers? 5 Steps to Get There

November 24, 2023September 22, 2021 by WslAdmin

Pink and red banner featuring statistics on what shoppers want retailers to be honest about

We asked shoppers to speak their truths about what they buy, how and why, and learned this: They expect the companies they purchase from to take responsibility for social change and to authentically PROVE it. In short, companies must “show” they are more sustainable, fair and community-focused – across all the media their customers use. Here ... Read more

The Store Shelf is a Huge Underused Media Center

July 21, 2023January 28, 2019 by WslAdmin

Blog banner featuring blurred store aisle with speech bubbles overlaid on top asking shopper questions

Retailers are over investing in stores of the future and digital technologies while the shelf, where 91% of consumer packaged goods sales happen, remains an emotional wasteland. Shoppers have emotional connections to the categories they buy, triggered by the benefits they expect from using a product, so why do retailers keep delivering transactional experiences? Engage ... Read more

Thank you for your message.

Subscribe to our Shopper, Retail Trends and Research Insights.

Thanks for signing up!

Tell us a bit about you.

Thank you. Check your inbox.

How can we help you?

Thank you for your message.

Thanks for signing up`!`

Thank you. `Check your inbox.`