personal care Archives

Temperature Check! How Ready Is Retail to Maximize ‘Sick Season’?

January 23, 2024January 9, 2024 by Maryann Javier

Six in 10 shoppers told us that rising Covid rates, flu and the risk of contamination will change how they shop. So, retailers with pharmacies should be prepared for the vaccine-related needs of shoppers. We surveyed how the “sick season” will influence consumers across age groups and are sharing the instructive results to benefit retailers ... Read more

Prepare for 2024 Now, With These 6 WSL Retail Trends

December 26, 2023December 26, 2023 by Maryann Javier

2024 Predictions Blog banner featuring numbers 1 through 6 with images depicting the predictions

With tighter spending everywhere around us, consumer preferences in 2023 will shape the retail in 2024 and beyond. We dove into our proprietary How America Shops® surveys of the past year and found six ways how consumer trend changes will more prominently influence retail and brand strategies in 2024 – and beyond. Are Your Shoppers ... Read more

Retail’s Missed Opportunity in Men’s Wellness

December 22, 2023December 12, 2023 by Maryann Javier

Nearly one-third of all adult men seek wellness remedies for gender-specific ailments. Yet there is no easy-to-find, dedicated men’s wellness section in many stores. For our latest How America Shops® survey, we asked men which health conditions they have researched. Their responses, and the differences between pro-active health-conscious younger men versus men older than 40, ... Read more

How Women’s Health Brands Are Driving the Future of the Category

November 24, 2023October 17, 2023 by Maryann Javier

By Emily Burns, OCT 06, 2023 || BeautyInc. – A Publication of WWD A look at how brands including Womaness, Kindbody and Bayer are employing products, campaigns and community to destigmatize women's health. At the Beauty & Wellness Forum, Wendy Liebmann, chief executive officer and chief shopper at WSL Strategic Retail, led a discussion on ... Read more

Retailers Are Losing Category Sales Due to Indecisiveness

November 24, 2023October 13, 2023 by Maryann Javier

Blog banner featuring lines connecting a circular image of locked up products in store to a circular image of a woman opening up a package that was delivered

Consumers are finding more categories are a challenge to purchase in the store, and that’s causing them to go online to buy what they need – easily, with discretion and sometimes at a better price. Based on our proprietary consumer insights, these are the categories retailers and brands need to make easier to shop, now. ... Read more

Gen Z and Millennials Pave New Retailer Trends in WELLness

February 6, 2023November 14, 2022 by WslAdmin

Teladoc, Fitness Training, Gen Z, and Fitness Apps Banner

We asked shoppers which health conditions they are managing most today, then broke the responses down by generations. The results: members of Gen Z and Millennials are dealing with a range of unpredicted wellness issues. And they’re not all are turning to traditional physicians. Retailers, get in front of this – now. Millennials or Gen ... Read more

Maesa Launches Itk Skin Care Brand With TikTok Stars Brooklyn, Bailey McKnight

January 10, 2023August 25, 2022 by WslAdmin

By James Manso on August 19, 2022 || BeautyInc. - A Publication of WWD TikTok creators Brooklyn and Bailey McKnight's new Gen Z skin care brand Itk is launching Monday in an exclusive partnership with Walmart as the retailer bids on younger, digitally native consumers. With Gen Z street cred on one hand and brand-building prowess ... Read more

The New Frontier in Wellness: We’ll Help You Find Your Place

February 7, 2023August 12, 2022 by WslAdmin

Collage featuring shopper choices, clutter, apps, and clinics banner

WSL’s upcoming How America Shops® report on the future of WELL starts with emerging conditions shoppers are treating, bolder categories that are “out of the pantry,” faster services and a shift in trust and treatment. The dilemma is that as more categories have launched healthier choices, the Next WELLness Frontier is cluttered and harder for ... Read more

Choosing the Right Wellness Products Is Exhausting

November 24, 2023July 13, 2022 by WslAdmin

Complicated wellness products collage banner

Retailers and brands have responded enthusiastically to the shoppers’ preference for more wellness in their everyday products, with healthier options in food, personal care, beauty and health categories. But when the aisles deliver overwhelming choices, often with competing wellness promises on every shelf, has it become too much of a good thing? We have four ... Read more

New WSL Research: Shoppers Cutting Back, Not Doing Without

November 24, 2023April 20, 2022 by WslAdmin

Rising Prices Everywhere Report Banner featuring upward diagonal arrows overlaid on collage of shoppers

Our just-released How America Shops® survey synthesizes what shoppers told us about how they are responding to rising prices, and it’s more positive than you might think. Read on to learn where they are trading down on brands, the stores they are willing to sacrifice and the savvy ways they are holding off across categories ... Read more

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