Ulta Archives - WSL Strategic Retail

Who’s Winning the Beauty Retailer Race for Gen Z?

December 10, 2024November 19, 2024 by Maryann Javier

Main banner for Who's Winning Gen Z Beauty blog featuring Sephora, Bubble Skincare, and Ulta at Target

By Noor Lobad, NOVEMBER 19, 2024 || A Publication of WWD (Women’s Wear Daily) Gen Z is the only cohort whose beauty spend is growing in units, per NIQ - and the race for their loyalty is intensifying among a growing number of retail players. The beauty retailer race for Gen Z's hearts and wallets ... Read more

4 Households, 9 Channels: The ‘New’ Population Shopping Path

September 25, 2024September 25, 2024 by Maryann Javier

Main blog banner featuring single person, multi-generational household, hispanic family, and older couple

Today’s average household is leaning toward a new population of Hispanics, Boomers, multigenerational dwellers and singles. What retail channels do these demographic segments prefer to shop, and which retail brands? We dug into our 2024 How America Shops® population survey to find out. Are You Merchandising for These New Consumer Households? Forget about the “nuclear” ... Read more

Beauty Retailers and the Amazon Conundrum

September 17, 2024August 29, 2024 by Maryann Javier

By Kathryn Hopkins, AUGUST 16, 2024 || A Publication of WWD [Women’s Wear Daily] As Amazon continues to beef up its beauty offering, beauty retailers of all shapes and sizes need to stand out from the crowd. What a difference a few years can make. Amazon, once the pariah of prestige beauty, is now viewed ... Read more

Walking the Talk of the New Inclusion

November 24, 2023November 1, 2023 by Maryann Javier

Walking the Talk of New Inclusion blog banner featuring colorful collage of Lowe's Livable Home, zip-up shoes, The Joy Project, and down-syndrome Barbie

Just a few years ago, being inclusive in retail meant recognizing non-binary consumers and those with “differently shaped” bodies. But to be fully inclusive, retailers and brands will have to embrace a much wider spectrum of differences, some of which we can’t even see. Our scouts have been researching the new inclusion, and uncovered several ... Read more

Shoppers are Buying More Store Brands, But Brands are Muddy and May Not Know It!

November 24, 2023August 14, 2023 by WslAdmin

Private label goods, or store brands, have become so sophisticated in packaging and quality that shoppers might not even recognize they’re store-exclusive. As our How America Shop® research into rising prices continues, we find up to 45% of shoppers are now buying more of these store labels. Are national brands taking this brand “muddying” seriously ... Read more

Is Physical Retail Losing Out On Health for Women?

November 24, 2023July 21, 2023 by WslAdmin

Health for Women blog banner featuring older women browsing in store and online feminine products

Retailers, are you talking to your customers about sexual health, menopause and menstruation? More women expect to find products to manage the symptoms of these conditions in the store, thanks to online brands dedicated to formerly “taboo” women’s health topics. The trick for retailers and brands is learning where to place and how to market ... Read more

Destination: Innovation. 4 Retail-Shaking Store Concepts

November 24, 2023September 9, 2021 by WslAdmin

Banner featuring Ulta x Target, RiteAid, Mecca, and Nordstrom stores and their customer star ratings

Sure, more shoppers are going back to stores, but which ones, and for what reasons? Now that tech has irreversibly changed the shopping trip, retailers have to anticipate a future when consumers find stores less important. These innovative approaches, discovered by our WSL Retail Safari® scouts, are turning stores into destinations. It’s Time for Retailers ... Read more